Tys Sweeney

About

Experienced entrepreneur, strategist, and writer based in New York City. With a background in startups, news media, and strategy consulting, I've helped hundreds of brands innovate, achieve their marketing goals, and grow sustainably. Currently, I serve as the lead Growth Strategist for Seedtag Advertising in the United States, where I develop and executive client acquisition and retention strategies. I write and edit Growing Season on Substack, a publication exploring entrepreneurship, innovation, and creativity in industry and the arts. When I'm not writing or working, you'll find me running in Prospect Park, roasting a rack of ribs, or reading the latest Pierce Brown novel.

Experience

• Growth Strategist · Seedtag Advertising01-01-2023

  Seedtag is defining the future of digital advertising with privacy-first contextual targeting powered by in-house AI. I lead the US Growth team, developing, testing, and implementing strategies in cooperation with Engineering, Product and Sales to increase top line revenue and EBITDA through improved client acquisition and renewal. In addition, I support our largest clients with custom market research, brand and advertising impact measurement, and premium services.

• Business Analyst · Seurat Group07-01-2021 – 09-01-2022

  As a management consultant at Seurat Group I combined quantitative and qualitative consumer research with syndicated and client-specific data analysis to deliver insights-driven strategic recommendations to consumer packaged goods companies such as The Hershey Company and 3M. Project scopes included brand positioning, product innovation, consumer path to purchase, and pricing.

• Founder · StoryDesk04-01-2020 – 12-01-2020

  StoryDesk provided web-based project management and editorial tools to college newsrooms and communications teams on a SaaS model. I developed and launched StoryDesk at the beginning of the COVID pandemic, integrating design best practices and insights from user feedback. With a small team, I deployed, tested, and targeted email marketing campaigns to drive our growth and raised seed funding commitments on a $500K valuation. The product-market fit we achieved with newsrooms around the country did not translate to the post-COVID world, and StoryDesk shut down in 2021.

• Associate Editor · The Tufts Daily04-01-2018 – 12-01-2020

  I served on the Editorial Board and Managing Board of The Tufts Daily while an undergraduate a Tufts University. I wrote two Opinion columns, rose to lead the Opinion Section, wrote and edited more than 100 editorials, managed the Graphics Production group, and was elected to the Managing Board where I managed more than 200 part-time staff across 16 production and editorial divisions.

Education

• Tufts UniversityBachelor's Degree, Political Science & Economics

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