Umair Shahzad

About

Founder and growth/operations leader building LinkedIn systems for founders and executives. Co-founder of a LinkedIn agency (Soch Catalyst) and an advisor focused on LinkedIn-led distribution and growth strategy. Previously a founding member of Dil Ka Rishta (exited), scaling to 7M users across 176 countries and leading marketing, product, operations, and business development. Also worked on product and operations at GrocerApp (reduced delivery times by 21%) and earlier in territory sales and sales management. Recognized as Startup of the Year (P@SHA 2023 / Pakistan Digital Awards 2023), Top 200 LinkedIn Voice (Venture Capital), and Best LinkedIn Content Creator award winner.

Experience

• Co-Founder · Soch Catalyst04-01-2025

  A LinkedIn agency for founders and executives. We handle the positioning, content, and outreach. They take the calls. Worked with 100+ founders and executives across the US, UK and Europe. A few recent client results: → Byzantine (Strategy & Advisory, EU) — 4× profile view growth and 12 qualified inbound conversations in 90 days → Cycle Together (Sport & Wellness, UK) — 3× follower growth and 5 partnership conversations opened in 60 days → Strateasy Consulting (Management Consulting, UK) — 6× profile views and 11 qualified conversations in 60 days

• Advisor · Bechlo.pk01-01-2025

  Advising on growth strategy and LinkedIn-led distribution as the founding team builds out their early customer base.

• Advisor - Growth · LIMELIGHT01-01-2025 – 12-31-2025

  Advised on growth strategy and digital transformation, with a specific focus on LinkedIn-led distribution - helping the team build presence, attract the right audience and turn content into a repeatable growth channel.

• General Manager | Founding Member (Exited) · Dil Ka Rishta11-01-2019 – 12-31-2024

  This is where I learned what LinkedIn actually does when used with intention. We grew a startup to 7 million users across 176 countries — and LinkedIn was a core part of how we built awareness, attracted talent, and created trust with zero paid budget in new markets. - Built and launched product across 150+ cities locally(Pakistan) - Expanded globally (current presence in 170+ countries) - Grew the team from 10 team members to 200+ within 6 months - Leading marketing, product, operations and business development Results: - 7 Million+ active profiles - 3 Million+ matches on the app - 32000+ success stories One of region's fastest growing startup

• Product & Operations · GrocerApp10-01-2021 – 07-31-2022

  Key Achievement(s): -Reduced delivery times by 21% -Improved Unit Economics -Bring products to market and conducted competitive analysis, devising and implementing strategy by becoming a bridge between engineering and business teams -Work closely with marketing, operations, finance and growth teams for overall scalability and optimisation -Liased with operations and engineering teams for new launches, expansion and growth across multiple cities -Managed product design, roadmaps, goals, sprints and tickets to achieve goals specific to operations and growth

• Territory Sales Manager · Euro Oil Pvt Ltd05-01-2019 – 11-30-2019

  -Increased sales of Euro's first Company Finance site by 67% -Developed sales of lubricants and fuel in the assigned territory -Gathered market research to generate leads for new sites -On-boarded 3 new sites for Euro Oil Pvt Ltd

• Sales Manager · Indus Home Ltd. Lahore Pakistan12-01-2017 – 05-31-2019

  -Assisted Sales manager in planning and implementing relevant strategies to close down deals -Communicated with clients to understand their need and manage supply chain accordingly -Coordinate with vendors to carry out orders and processes -Worked for two of the biggest clients for a sales portfolio 6.2 million dollars annually.

Education

• Lahore School of EconomicsBachelor's degree, Economics and Finance
• Lahore Grammar SchoolA Levels, Economics
• Beaconhouse School SystemO levels, Science

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