Unnati Srivastava

About

Currently pursuing a Master of Science in User Experience at Arizona State University (2022-2024), I hold a Bachelor of Technology in Computer Science from Shiv Nadar University (2016-2020). I serve as President of the UX Club at ASU, leading activities, organizing events, and promoting UX education. Additionally, I work as a UX Research Assistant, assisting in user research and data analysis. My previous experience includes a UX Designer role at MathWorks, where I developed high-fidelity prototypes for MATLAB's App Designer IDE and conducted comprehensive user research. I also worked as a UX Engineer at Amadeus Labs, designing user interfaces and enhancing user experiences. As an Undergraduate Intern at Amadeus Labs, I built a predictive analysis tool for anomaly detection. My diverse experience in UX design and research equips me with a robust skill set to drive user-centric solutions.

Experience

• President, UX Club at ASU · Arizona State University08-01-2023

  As President of the UX Club at ASU, likely responsibilities include leading club activities, organizing events, coordinating with members, and promoting UX education and networking opportunities.

• UX Research Assistant · Arizona State University01-01-2024

  As a UX Research Assistant, likely responsibilities include assisting in user research activities, collecting and analyzing data, and supporting the UX team in improving user experience.

• UX Designer · MathWorks05-01-2023 – 08-01-2023

  - Spearheaded the delivery of detail-oriented, high-fidelity prototypes for MATLAB's App Designer IDE as part of a compelling proof of concept - Conducted comprehensive competitive analyses, user interviews, heuristic evaluations, and benchmarking, unearthing critical pain points to enhance user experience - Translated research findings into tangible prototypes, aligning with the team's vision for product improvement - Actively collaborated with seasoned visual designers, developers, UX designers, and researchers in a dynamic cross-functional development team - Participated in regular design reviews, incorporating valuable feedback to refine the prototypes iteratively - Managed stakeholder expectations, ensuring project success by adhering to the MathWorks design library for consistency and cohesiveness

• UX Engineer · Amadeus Labs07-01-2020 – 08-01-2021

  As a UX Engineer, likely responsibilities include designing and developing user interfaces, conducting user research, and collaborating with cross-functional teams to enhance user experience.

• Undergraduate Intern · Amadeus Labs01-01-2020 – 06-01-2020

  Built a predictive analysis tool for detecting anomalies in real time for one of the client websites. Processed, cleaned, and verified the integrity of data used for analysis. Performed web scraping for data collection.

• UX Designer · Arizona State University01-01-2024

  ● Assisted Dr. Michael Madson on a healthcare advisory project focused on the cannabis industry's approach to serving sensitive populations. ● Executed 200 mystery calls and utilized mixed methods research for comprehensive data analysis. ● Developed actionable solutions and educational materials to enhance budtender awareness and provide more informed cannabis recommendations for sensitive populations.

• UX Designer Intern · MathWorks05-01-2023 – 08-01-2023

  ● Collaboratively synthesized high-fidelity prototypes for MATLAB's App Designer (SaaS), demonstrating modernization potential with a cross-functional team of designers, developers and researchers. ● Leveraged Language Models (LLM) to analyze and address critical pain points from 7 stakeholder interviews and competitor analysis of 4 competitors and 200 user-reported bugs on the internal system. ● Secured cross-functional stakeholder alignment for integration into upcoming quarter's product roadmap.

• Product Designer · Ardrask Studios11-01-2021 – 05-01-2022

  ● Spearheaded development of a recipe app focused on personalized search, considering cooking skills and ingredient availability. ● Conducted 14 customer interviews, survey (33 participants), and competitor analysis to promote evidence and data driven design decisions. ● Incorporated user feedback and data insights, delivered high-fidelity prototypes after 3 iterations to enhance overall user experience.

Education

• Arizona State UniversityMaster of Science - MS, User Experience
• Shiv Nadar UniversityBachelor of Technology, Computer Science

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