Usama Zulfiqar

About

I'm a performance-focused Meta Ads Manager with 4+ years of experience scaling paid campaigns across the Middle East, Europe, Australia, and North America. I've managed AED 8M+ in regional ad spend and $10M+ internationally, consistently delivering 9X+ ROAS while cutting cost-per-lead by 30% across campaigns, generating 50,000+ qualified leads along the way. My approach follows a clear working model: deep research, diverse data, critical analysis, strong strategy, disciplined execution, and a constant kill/scale mindset. I specialize in full-funnel campaign architecture, from cold awareness to retargeting and reactivation, backed by rigorous creative testing at scale, often identifying winning ad angles within 48 hours. I've worked across diverse niches including automotive retail, NGO/humanitarian fundraising, healthcare, physiotherapy, and telecom, managing pixel setup, custom conversion tracking (via GTM), and building custom/lookalike audiences from CRM and pixel data. I'm equally comfortable reporting directly to leadership with real-time performance dashboards (GA4, MS Clarity) as I am in the weeds optimizing daily spend against strict CPL and cost-per-donation targets. Beyond Meta Ads, I work at a solid level across Google Ads, TikTok Ads, Snapchat Ads, and LinkedIn Ads, giving clients a well-rounded, platform-agnostic growth partner.

Experience

• Digital Marketing Manager · Service My Car - Dubai07-01-2023 – 06-30-2026

  Business Goals: Enhance Cars Inflow Served as primary point of contact for stakeholders, running regular performance reviews and aligning campaign strategy with business goals. Built, launched, and optimized full-funnel Meta Ads campaigns generating 1,500+ qualified leads monthly across automotive retail audiences in Dubai. Installed and configured Meta Pixel and custom conversion events via Google Tag Manager, resolving tracking discrepancies to ensure accurate attribution. Restructured campaign architecture from interest-based targeting to broad cost-cap and creative-led strategies, improving conversion rates from 7% to 19%. Developed and tested ad creatives, hooks, and messaging angles at scale, identifying winning combinations within 48 hours and cutting underperformers immediately. Built and managed custom audiences from pixel and CRM data to sharpen retargeting and lookalike performance. Managed AED 100K+ monthly ad spend with daily hands-on optimization and full accountability against CPL targets. Compiled and presented performance dashboards (GA4, MS Clarity) with actionable insights for ongoing refinement. Occasionally used CRM and project tools (e.g., HubSpot, Asana, Canva, Custom Portals) to support campaign workflow and asset development

• Paid Ads Specialist · Human Concern International (HCI) - Canada06-01-2024 – 02-01-2026

  Business Goals: Raising Funds & Donations at Large Scale Acted as primary point of contact for leadership, delivering regular performance updates on donation campaigns and fundraising drives. Planned and executed large-scale Meta donation campaigns for Canada's first Muslim relief organization, driving 9X+ ROAS across Ramadan, Qurbani, and emergency relief drives. Set up and maintained Meta Pixel and custom conversion tracking via Google Tag Manager to ensure accurate donation attribution. Managed $1.2M+ in total ad spend against strict cost-per-donation targets, scaling budgets during peak seasons without sacrificing return. Built full-funnel campaign structures, cold awareness, warm retargeting, donor reactivation to maximize donation volume across the audience lifecycle. Developed emotionally resonant ad creative and copy angles tailored to Muslim Canadian donors, improving click-through and conversion rates. Ran continuous A/B tests across creatives, audiences, and landing pages to identify highest-converting combinations. Built custom donor audiences from pixel data to support reactivation and lookalike targeting. Reported directly to leadership with real-time dashboards tracking ROAS, cost-per-donation, and donor acquisition metrics.

Education

• Roots IVY InternationalHigher National Diploma (HND), Computer Science

Similar talent on Pangea

Muhammad M.Performance Marketing Specialist | Meta & Google Ads Expert (5+ Years)Islamabad, PakistanMostafizur R.Digital Marketing Specialist | Meta Ads & Google Ads | GA4/GTM Analytics & TrackingDhaka, BangladeshChristopher T.Growth strategist with 17+ years of experience. Driving omnichannel marketing, demand generation, and revenue growth across North America, Europe, and Asia through aligned creative and data teams.Pataskala, OHRomina N.Growth Marketing Manager | Paid Media, ABM & Multi-Channel Strategy | LATAM & Multicultural ExpertiseMiami, FL