Dazzle S.

About

I’m a product designer based in New York, passionate about AI product design and developing intuitive, growth-oriented experiences throughout the entire user journey. I’ve led design for products including a B2B internal tool, media content designs, recipe apps, growth/subscription, and onboarding designs, all aimed at business optimization and monetization.

Experience

• Senior Product Designer · Viewport2023-06-01 – 2025-05-01

  Designing and launching innovative subscription services and AI-powered tools for emerging brands, improving content creation efficiency and engagement. Collaborated with cross-functional teams to ensure high-quality, accessible, and revenue-generating design solutions.

• Product Designer · Morning Brew2022-01-01 – 2023-03-01

  Led product design strategy for onboarding, gated content, newsletters, and events pages. Conducted user research, designed wireframes and prototypes, and collaborated with teams to improve user engagement and content presentation.

• UX Designer · TMB (Trusted Media Brands)2020-01-01 – 2022-01-01

  Led the design of user-centric page templates, developed mobile-first strategies, and utilized A/B testing to optimize user experience across multiple brands.

• Ad Product Designer · Future2018-06-01 – 2019-10-01

  Developed innovative ad products, designed prototypes, and collaborated on native ads and event websites to enhance engagement and sales.

• Interactive Designer · Purch2014-06-01 – 2018-06-01
• Graphic Designer · Mantis Marketing2014-06-01 – 2015-08-01

  Designed marketing materials, presentations, and collaborated with print vendors to reduce costs.

• Graphic Designer / Photographer · Nest Seekers International2014-01-01 – 2014-08-01

  Created marketing materials, property photos, and social media content, increasing online engagement.

• Graphic Designer · EASB East Asia Institute of Management2008-06-01 – 2010-06-01

  Designed and executed marketing collateral, art directed photo shoots, and developed brand identity.

• Graphic Designer · Sony Philippines, Inc.2006-09-01 – 2008-04-01

  Created artwork for advertisements, brochures, and websites, collaborating with teams to produce engaging marketing materials.

Education

• ELVTRAI in Product Design course, AI in Product Design
• General AssemblyFront-end Web Development, Web Development
• Noble DesktopUX Certificate
• The Philippine Women's UniversityBachelor of Fine Arts (BFA), Advertising

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