Varun Sivakumar

About

With a background in product management, digital marketing, and loyalty & retention strategy, this individual has held key roles at top companies. Their experience includes driving acquisition, upsell, engagement, and retention strategies at Adobe, pioneering integrated marketing and product experiences at Lyft, and leading various digital marketing initiatives at Accenture. They also have a track record of reducing driver churn and improving community trust and safety at Lyft. Their most recent roles include founding a stealth startup and serving as Founder in Residence at Antler, a global startup generator and early-stage venture capital firm. This individual's expertise in marketing, strategy, and product management, combined with their entrepreneurial spirit, positions them as a valuable asset in the startup and tech industry.

Experience

• Director, Digital Experience & Growth · Metagenics08-01-2024

  Own P&L responsibility for digital and web properties, presenting quarterly performance and forecasting to C-suite executives Built product features and growth strategies driving $13M incremental revenue across Direct-To-Consumer and SMB channels Led 2025 site growth strategy including content transformation, personalization roadmap, and conversion rate optimization testing resulting in $10M projected revenue impact Launched personalized product finder AI bot achieving 5x conversion rate lift and exceeding average order value targets by 10% Orchestrated digital relaunch collaborating cross-functionally with Product, UX, and Engineering teams to implement phase-based testing and rollout of revenue-driving features Established site testing program with Evolv.AI defining conversion-focused hypotheses with average tests yielding 5.7% lift in add-to-cart rates Partnered with data science and CRM teams to unlock logged-out user personalization and re-engagement enabling real-time post-browse email triggers Streamlined cross-team collaboration launching creative briefing and merchandising intake processes improving internal alignment across Brand, Growth, and Operations

• Founder in Residence · Antler03-01-2024
• Exploring My Sandbox · Stealth Startup09-01-2023
• Senior Manager, Marketing · Adobe02-01-2020 – 01-01-2024

  Creative Cloud - Acquisition, Upsell, Engagement & Retention. Acquisition & Upsell. People manager. Drove +$XXm gross new ARR. Launched tests across various paid & owned channels. Used learnings to improve product & user experience. Unlocked marketing attribution to gross new ARR, partnering with data engineering & analytics teams. Engagement & Retention. Built large programs, several small tests, partnerships, better customer journeys & product experiences to drive incremental customer retention for the Video segment. Pioneered integrated marketing & product experiences (i.e. product lead growth) to drive a seamless user experience across many surfaces. Improved audience reach leveraging new paid & owned channels. Strategy & Insights. Built customer winback strategy based on customer qualitative & quantitative data. Influenced product, growth, commerce and marketing teams to test winback strategies, driving +$XXm ARR.

• Growth · Lyft10-01-2018 – 12-01-2019

  Reduced driver churn. Improved community trust & safety.

• Engagement Manager · Accenture09-01-2011 – 09-01-2018

  Product Management, Digital Marketing, Loyalty & Retention Strategy, Analytics

Education

• UC DavisB.S., Electrical Engineering

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