Veronika Lindorenko

About

As a seasoned product marketing manager and B2B SaaS expert, I excel in building strong brands and vibrant user communities. With a deep understanding of the marketing funnel and product analytics, I craft strategies that drive user acquisition, engagement, and retention. I have partnered with over 20 startups across industries such as AI, Cloud Computing, Mobility Tech, AgTech, and more, helping them launch, grow, and scale their businesses through data-driven decision-making and innovative marketing approaches. My leadership skills extend to building and managing high-performing teams that deliver results. I am adept at fostering collaboration across IT and cross-functional teams, ensuring alignment between marketing, product, and technical operations to achieve organizational goals. In addition to my marketing expertise, I am the Founder and CEO of Ū Hub, the largest network of Belarusian startups and IT professionals in Poland. With over 2,500 members, I am passionate about empowering Belarusian tech talent by providing resources, guidance, and a platform to succeed globally. My work at Ū Hub reflects my commitment to fostering innovation, growth, and collaboration within the tech ecosystem.

Experience

• Founder and Strategic Consultant in Product and Marketing · Ū-Hub | Made by Belarusians2021-05-01 –

  - Grew the largest Belarusian startup community in Poland to 2,500+ members, fostering a thriving ecosystem. - Launched and validated multiple products within the community, leveraging audience insights for product-market fit. - Developed and executed a brand communication strategy in collaboration with a Head of Marketing and a leading Brand Agency, strengthening brand positioning. - Built a multi-channel marketing ecosystem to effectively promote events and products, increasing audience reach and engagement. - Optimized internal operations, establishing streamlined processes for Event Management, Marketing, SMM, and Business Development teams. - Secured sponsorships and funding, successfully developing sponsorship packages and acquiring strategic partners, including ZPP, Zubr Capital, SMOK Ventures, and Emerging Founders.

• Consultant in Startup Business & B2B SaaS Marketing (in startups) · Let it Grow | Startup Consultant2020-04-01 –

  - Provided ad-hoc marketing & product consultations for more than 20 technological startups; - Created marketing strategies for tech startups (Hypetrain is among them); - Assisted 5+ startups in launching on Product Hunt. Among them are Rask AI, Skich, and Habio. - Being a mentor at Imaguru Startup School, LaunchMe Accelerator, Lab35, and ProWomen.

• Chief Marketing Officer · Filmustage2024-06-01 – 2024-10-01

  • Led a marketing team (SEO, content, copywriting, SMM) to drive growth and improve performance • Developed and implemented a low-hanging fruit strategy, onboarding emails, and optimized ad channels • Enhanced brand presence on LinkedIn and supported the Film Conference by managing CEO guidance and content/ads

• Head Of Marketing · Pibox2022-02-01 – 2022-06-01

  - Led a team of six, enhancing collaboration and performance towards business goals. - Increased Monthly Recurring Revenue by identifying and resolving buyer journey bottlenecks. - Improved web app retention using Intercom and SendGrid for targeted user engagement. - Managed successful Facebook and Google Ads campaigns to boost visibility and user acquisition. - Coordinated marketing efforts with product and development teams for new releases. - Partnered with sales to streamline processes, enhancing revenue and efficiency.

• Head Of Marketing · OneSoil2018-07-01 – 2020-04-01

  - Was responsible for yearly marketing strategies and monthly reports; - Built a marketing & support department; - Worked with web & mobile analytics to get insights; - Attracted 125K, active platform users, via Ads, SMM, PR, Community, and SEO; - Created a farmer's community (TG, FB) with 1K participants; - Had publications at Tech.EU, Forbes, Financial Times; - Managing the team of 4 people.

• Marketing Manager · Onde2017-11-01 – 2018-07-01

  - Attracted 18 B2B clients via Facebook & Google Ads; - Implemented email marketing (10 clients have been attracted via sales promotions); - Made monthly KPI reports based on the Google Analytics data and data from CRM; - Took part in the development of the company mission and its presentation; - Conducted webinars about marketing for company clients; - Created the content for the blog and OnDe Academy.

• Marketing Manager · XB Software Ltd.2012-10-01 – 2015-09-01

  - Launched the marketing of JS library Webix from scratch (website, content, brand, pricing policy); - Developed a customer base loyal to the brand through the community around brand (dev relations); - Created cross-promo campaigns with the products in the same sector; - Increased the organic traffic from 200 to 2300 visits per month by creating the expert blog articles once per 2 weeks, optimizing the website content, and fixing SEO technical issues (67,01% of the website traffic is organic); - Developed a content marketing strategy (forums, QA sites, social media) that attracted potential leads to the website.

Education

• London Metropolitan UniversityMaster's degree, Digital Media
• BSEUBachelor's degree, Management

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