Vibha Narayan

About

I’m Vibha [Vih-bah], a UX Researcher & Designer with 3+ years of experience creating intuitive, accessible digital experiences across B2B and B2C products. My work blends data-driven thinking with creativity, and I actively leverage AI tools to streamline research and design workflows. Let’s connect if you’re building something impactful, human-centered, hiring for UX roles, or just want to chat all things UX!

Experience

• UX Researcher · Dell Technologies2025-01-01 –

  Analyzed moderated and unmoderated user interviews using affinity mapping and thematic coding to develop data-driven personas and journey maps, uncovering key pain points that informed the physical design of next-gen 18G Dell PowerEdge servers.

• Teaching Assistant · Texas McCombs School of Business2024-06-01 –

  Assisting students with assignments, grading, and monitoring the exams with respect to topics such as Market Research, Market Strategy Planning, Product Concepts, Product Planning and Branding.

• UX Designer · Single MLT2024-01-01 –

  Generated data-driven, user-centered insights that shaped the product roadmap and pitch strategy, directly influencing the startup’s successful $0.5M investment round. Led user persona and journey mapping sessions that informed key product decisions and translated user needs into actionable design priorities for an early-stage SaaS product. Designed and prototyped a responsive web experience that received strong stakeholder buy-in and positive user feedback during usability testing, validating key design decisions.

• Graduate Assistant · Dell Medical School at the University of Texas at Austin2023-09-01 – 2024-05-01

  Contributing to creating engaging posters, newsletters, and website updates to promote departmental events and resources to promote child mental health initiatives resulting in a 25% increase in event attendance and a 68% rise in website traffic, fostering community awareness and engagement.

• UX Designer · Nanoheal2023-02-01 – 2023-07-01

  Led end-to-end product design of an enterprise IT helpdesk platform, collaborating with cross-functional teams leading to the successful product sale for $1 million. Collaborated closely with developers to resolve implementation challenges and iterated on designs based on internal testing feedback, streamlining handoff and reducing product development time by 42%. Reimagined an enterprise helpdesk system using interaction design principles and componentized design systems, increasing active usage by 78%.

• UX Design and Marketing lead · Prolens Venture2022-08-01 – 2023-02-01

  Meticulously designed a variety of marketing materials such as posters, flyers, and website elements, effectively elevating brand recognition and interaction in partnership with over 15 prominent Photography brands, including Godox, Nikon, Sony, Sigma, and more. Skillfully deployed Meta Ads Manager to strategically optimize diverse social media ads, successfully reaching a potential participant base exceeding 10,000 individuals, leading to increased enrollment in photography classes across more than 25 cities in India.

• Product Designer · Eurofins2021-10-01 – 2022-07-01

  Led the end-to-end redesign of an internal services website, resulting in a 92% increase in business acquisitions and helping the team secure 3 new client partnerships within 4 months. Developed comprehensive Design Documents and PRDs, facilitating smooth handover to Product Managers and developers, and improving internal team efficiency by 2x. Implemented accessibility, design principles, and conducted competitive analysis for internal products, resulting in an 88% increase in user satisfaction.

Education

• The University of Texas at AustinMaster's degree, Information Science/Studies
• Ramaiah Institute Of TechnologyBachelor of Engineering - BE, Engineering
• Deeksha Integrated11th and 12th, Science
• Cluny Convent High School - IndiaStudent
• Internshala TrainingsWeb Development Certification Course, Web Development
• University of Texas at AustinMasters, Human Computer Interaction

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