Victor Fong

About

I partner with teams as an embedded senior product designer, working directly within their workflows and collaborating closely with product and engineering to move from ambiguity to shipped, polished product. With over a decade of experience across streaming, media, and SaaS, including large-scale consumer platforms and complex internal tools, I've helped teams improve usability, engagement, and measurable business outcomes. I'm comfortable leading design decisions when needed, and just as comfortable collaborating within an existing product vision when that's the right fit.

Experience

• Senior Interaction Designer · WebOps LLC10-01-2024 – 02-01-2026

  • Designed end-to-end enterprise tools for field sales reps and client internal teams, driving measurable reductions in time-on-task and strong adoption across both user groups. • Ran direct user research and requirements-gathering sessions with WebOps’ end clients, and facilitated live design reviews with field agents — translating frontline feedback into rapid iterative improvements in an environment that demanded speed and accuracy simultaneously. • Sole designer on the team, operating autonomously across the full product surface: information architecture, interaction design, UI execution, and design system ownership. "Workflows in medical logistics can be complex, but Victor brought clarity and simplicity to our mobile application. He shows zero hesitation stepping into the problem space and asks thoughtful, strategic questions. Our organization is now positioned to deliver an exceptional experience to our users — something that would not have been possible without Victor's work." — Shane Ewing, Product Owner "Victor delivers sophisticated designs accompanied by comprehensive implementation guidelines, ensuring seamless development execution. His responsiveness is exemplary, and he produces new iterations with remarkable efficiency. His contributions enabled us to deliver a polished, high-quality mobile application." — Chris Kramer, Senior Software Engineer "Victor consistently brings our full application workflows to life, helping us meet seemingly impossible deadlines and clearly showcase our vision to clients. His speed, clarity, and drive to improve the product at every opportunity have been instrumental in pushing our app forward." — Jack Burdick, Front End Lead

• UX Consultant · Chronicler Labs08-01-2024 – 09-01-2024

  Led the 0→1 design of the P8GO app, collaborating closely with founders to take the product from concept to launch. The app reached a 4-star rating with 50K+ downloads.

• Principal UX Designer · Curiosity Inc.04-01-2023 – 12-01-2023

  • Directed comprehensive testing strategy to optimize user experiences and pricing models, resulting in a 43% increase in customer lifetime revenue. • Conducted value-based multivariate optimization testing to enhance landing page experiences, driving a 17% revenue boost over customers’ lifetime. • Designed and tested new onboarding sequences, driving an 8% increase in user viewing durations and increases in other user engagement metrics. • Strategically revamped app introduction pages, leading to a 3% increase in conversion rates. • Executed a comprehensive mobile app redesign, elevating user experience and app store rating to 4.6 stars. • Established a robust design system, streamlining design workflows and ensuring consistency across projects.

• Senior UX/UI Designer · Curiosity Inc.07-01-2017 – 04-01-2023
• Sr. UX/UI Designer · NBCUniversal, Inc.09-01-2014 – 06-01-2017

  • Led the UX/UI design of the award-winning SNL app, achieving a commendable 4.5-star rating on major app platforms. • Spearheaded the redesign of the NBC flagship Android app, and resulting in a 10% increase in user engagement. • Designed and launched the NBC TV app for Samsung Smart TV, showcasing expertise in delivering innovative digital products. • Conceptualized and implemented responsive marketing websites, driving extensive social engagement with compelling digital experiences. • Fostered cross-functional collaborations to consistently champion user- centric design solutions and deliver intuitive digital experiences.

• Founder & Curator · Creative Pulse Chicago08-01-2012 – 03-01-2015

  • Established and curated the premier platform for design events in Chicago, demonstrating my entrepreneurial drive.

• Designer / Developer · Multiple, Inc.06-01-2013 – 09-01-2014

  • Managed diverse clients, designing print and digital marketing materials in fast paced agency environment.

Education

• School of the Art Institute of ChicagoVisual Communications and Designed Objects
• University of Michigan - Stephen M. Ross School of BusinessMaster of Accounting
• University of MichiganBachelor of Business Administration (BBA), Marketing, Accounting

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