Victoria Andrea Ferroni-Ocasio

About

With a Bachelor of Science in Marketing from the University of South Florida Sarasota-Manatee and a current pursuit of a UX/UI Bootcamp at the University of Central Florida, I bring a robust educational foundation to my professional endeavors. As an Account Manager at ProperExpression since January 2023, I develop and execute digital marketing strategies, oversee project delivery, and collaborate closely with clients to establish brand guidelines. My previous roles include Account Coordinator at ProperExpression, Marketing Project Manager at Launch Team Inc., and Digital Marketing Specialist at both Launch Team Inc. and Breton USA. These positions have honed my skills in campaign management, client communication, social media strategy, and project coordination. My experience spans from managing social media accounts and optimizing SEO to directing comprehensive marketing projects and leading end-to-end website executions.

Experience

• Account Manager · ProperExpression01-01-2023

  - Develop campaign and creative strategies across various digital marketing channels - Oversee and collaborate with the account and design team to ensure successful project delivery - Lead end-to-end execution of diverse website projects - Collaborate with clients to establish brand and messaging guidelines - Maintain responsibilities from Account Coordinator role

• Account Coordinator · ProperExpression06-01-2022 – 01-01-2023

  - Manage the execution of digital marketing campaigns - Develop campaign and creative briefs and oversee project delivery - Coordinate project timelines among team members - Report and present project performance and learnings - Track and analyze weekly KPIs - Act as first point of contact for all client communications

• Marketing Project Manager · Launch Team Inc.07-01-2021 – 05-01-2022

  - Directed and supervised marketing projects from inception to completion - Contributed to graphic design projects for marketing collateral and advertising materials - Regularly maintained and updated clients website design - Developed and managed content calendars

• Digital Marketing Specialist · Launch Team Inc.01-01-2021 – 07-01-2021

  - Executed social media and email marketing strategies - Monitored and optimized marketing campaigns - Identified trends and insights

• Digital Marketing Specialist · Breton USA01-01-2020 – 01-01-2021

  - Managed the company's social media accounts - Built and executed social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification - Monitored KPIs using existing tools to gauge social media content success - Set up and optimized company pages within each platform to increase the visibility of the company's social content through SEO - Collected information on leads and prospects, reaching short and long term goals - Assisted in organizing trade shows and company events, while successfully promoting them on social media platforms

Education

• University of Central FloridaUX/UI Bootcamp
• University of South Florida Sarasota-ManateeBachelor of Science - BS, Marketing

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