Victoria Furno

About

Dedicated and skilled News Researcher / Editor with a proven track record of curating and delivering engaging content tailored for diverse audiences. Adept at executing successful marketing campaigns, managing social media accounts, and conducting user experience research. Bringing over 7 years of experience in delivering event in the music industry, collaborating with top global artists to build exceptional musical projects, including budget preparation and communication strategy implementation for high-profile events. Effective communicator, thriving within collaborative team environments. Known for quick adaptability and adeptly responding to dynamic situations, thriving under pressure while maintaining focus and dedication.

Experience

• PR officer and Music event producer · Piano4étoiles11-01-2018

  Cultural event management and concert production. Managed music events featuring world leading musicians. Planned artistic seasons in coordination with international stakeholders and prestigious concert halls across various time zones. Overseeing event budgets and contracts, and implementing comprehensive marketing strategies. Writing and distributing press releases, building and maintaining relationships with journalists, and securing extensive media coverage across print, online, broadcast, and social media.

• Account Manager · DMS02-01-2024 – 07-01-2024

  Managed relationships with high-profile clients including Universal Music Group, Sony UK, Netflix, Warner Bros Discovery, and various PR firms, ensuring the delivery of high-quality media monitoring services. Coordinated between clients and internal teams to address all queries, campaign setups, and ad hoc requests, maintaining seamless communication and efficient project management.

• News Researcher · Onclusive05-01-2022 – 02-01-2024

  Identify, research key news coverage for the French Market: Public Affairs, Entertainment and Sport. Liaise with media and PR agencies to establish the publication of the site's news. Clients include the BBC, Scottish Government, Dow Jones.

• User Experience Researcher · Roland Berger / LVMH09-01-2019 – 10-01-2019

  Marketing - anthropological survey for LVMH / SEPHORA on customers' motivations, practices and representations under the supervision of Fanny Parise. Led qualitative consumer marketing research for Sephora's comprehensive rebranding within the LVMH portfolio. Designed and crafted a pitch book outlining the new Sephora marketing strategy. Utilized qualitative research methods for data collection, analyzing customer demographics, preferences, needs, and purchasing behaviors to identify potential markets and influencing factors. Generated insightful customer reports informing senior management decisions.

• PR & Communications Assistant · Piano4étoiles04-01-2017 – 11-01-2018

  Proven track record of writing and distributing press releases, tracking media coverage, and maintaining relationships with key stakeholders. Skilled at improving operations and resolving issues through effective collaboration with the artistic director and agents.

Education

• Goldsmiths, University of LondonMaster of Arts - MA, Public Relation, Advertising and Marketing, Communication and Media Studies
• Università degli Studi di MilanoMaster 1 & 2 research, Philosophie
• University of Paris I: Panthéon-SorbonneMaster 2 (M2), Ethics And Social And Environmental Responsibility

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