Victoria Marcano Carvajal

About

I am a digital marketer who loves blending strategy, creativity and design to bring brands to life. My experience spans social media, content creation and campaign management, but what excites me most is my growing interest in branding and graphic design. Marketing to me is about more than visibility. It is about shaping identities that people genuinely connect with. I enjoy experimenting with visuals, building brand voices and creating content that feels authentic, engaging and memorable. Always curious and always learning, I am passionate about helping brands grow in ways that stand out.

Experience

• Digital Marketing Associate · Nehmedia, Inc.01-01-2025 – 09-01-2025

  Lead organic strategy and support paid campaigns across Instagram, Facebook, LinkedIn, TikTok, and X for multiple brands. Provided strategic direction to account managers and content teams; oversaw content calendars and campaign alignment with brand identity. Managed Google Ads accounts end-to-end and designed creative assets using Canva, CapCut, and Adobe Illustrator/Photoshop. Implemented geofencing campaigns and translated/adapted content into Spanish. Key Wins: Launched a LinkedIn account delivering an 11,640% increase in impressions in 30 days.

• Marketing Specialist · Picki trips11-01-2024 – 12-01-2024

  Created on-brand content for Facebook, Pinterest, Instagram, and TikTok to drive engagement. Crafted SEO-optimized blog posts and collaborated with graphic designers to develop cohesive assets. Conducted keyword research and maintained a content calendar. Monitored performance metrics and coordinated a launch marketing campaign to maximize brand visibility.

• Marketing Internship · Arnold Marketing Consultants08-01-2023 – 05-01-2024

  Gained hands-on experience with digital marketing tools and platforms. Worked with Google Ads and Meta Ads, learning basics of keyword research and campaign setup. Acquired foundational knowledge in WordPress, GA4, and Google Tag Manager. Created marketing reports, designed YouTube thumbnails, and crafted LinkedIn posts. Utilized SEMrush for SEO research and Mailchimp for email marketing campaigns.

• Front Desk Attendant · Intempo Dance08-01-2021 – 08-01-2023

  Inventoried over 600 costumes using Excel, classifying them based on type, color, size, and location. Translated for Spanish-speaking customers, answering their questions effectively. Greeted over 150 customers a day at the front desk, creating a friendly and efficient atmosphere.

• Event Specialist · St. Edward's University01-01-2022 – 12-01-2022

  Collaborated with a team to provide and execute administrative expectations. Arranged dates, times, tables, chairs, and AV setups for over 100 customers a month. Installed AV equipment, enhancing customer experience during events. Managed schedule and setup changes, prioritizing customer needs.

Education

• St. Edward's UniversityBachelor's Degree, Business Entrepreneurship

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