Vincent Orleck

About

As a social media and digital marketing professional with a deep-rooted passion for storytelling and audience engagement, I specialize in developing strategies that connect brands with their communities in meaningful and measurable ways. With a master’s degree in Digital Audiences Strategy from ASU’s Cronkite School, I bring a data-driven approach to my marketing work, ensuring that creative vision is always aligned with strategic goals. Over the years, I’ve also dedicated myself to supporting the Greater Phoenix startup ecosystem, collaborating with founders and entrepreneurs to create opportunities for growth and innovation. Through my involvement with #yesphx and other initiatives, I remain committed to championing local businesses and startups. Outside of work, I enjoy spending time with my family, watching almost all sports (but especially NFL, NBA, and college football and basketball), seeing new films as well as enjoying classics, and I'm a long-suffering fantasy sports GM. I believe in supporting local, building community, and acting directly and intentionally to improve diversity, equity, and inclusion. Always open to discussing new collaborative efforts towards progress and if you are too then let’s connect and GSD!

Experience

• Founder · Not A Guru LLC2018-01-01 –

  I'm not a guru, maven, ninja, or rock star, but I am a digital and social media marketing professional and ecosystem builder bringing over fifteen years of marketing experience and knowledge to brands, founders, startups and small business owners looking to establish and/or grow their online footprint. I'm committed to utilizing digital platforms to reinforce and advance social justice and DEI initiatives.

• Advisor · HUUB2020-09-01 –

  Consulting with small business owners and entrepreneurs on digital and social media marketing strategies.

• Marketing Director · The Mixologer11-01-2024

  Hired as first marketing leader for the company to develop planning, strategy and execution of all marketing initiatives, especially focused on organic social media, email, and influencer marketing.

• Project Manager · City of Mesa Office of Economic Development05-01-2024 – 11-01-2024

  - Responsible for managing all aspects of Mesa Business Builder @ The Studios, a hub for innovation and collaboration to support entrepreneurs and small businesses, along with the already-established LaunchPoint incubator facility. - Guided social media and digital content strategy for facilities with goals of driving reservations and usage of the spaces on both a free and paid level for members.

• Manager Digital Communications · Arizona State University09-01-2021 – 05-01-2024
• Social Media Manager · Arizona State University03-01-2018 – 09-01-2021

  - Administrator, community manager of various multiple social media accounts associated with and under the umbrella of Knowledge Enterprise (Research) at Arizona State University - Strategy creation, goal management - Content curation - Campaign design that supports objectives and coordinates with broader marketing campaigns - Community development and discussions - Evaluation through analytics - Online event development - Internal training and workshop creation/facilitation

• Social Media Marketing Consultant · AtticSalt Branding12-01-2017 – 02-01-2018

  Short-term collaboration to implement social media strategy and execution for AtticSalt clients.

• Partner · BRANDish Social Media Marketing LLC07-01-2016 – 11-01-2017

  - Consulting with brands and companies from SMB to Enterprise level on social media and content strategy - Daily account and community management on all platforms - Verticals worked with include: real estate, automotive, network marketing, beauty, software and tech startups - Lead generation and sales - Event campaigns and execution

• Social Media Manager · Plexus Worldwide, Inc.01-01-2014 – 06-01-2016

  - Community/brand manager across all applicable social channels - Managed all aspects of company blog - Strategic and Real-Time engagement through social media platforms - Content development/creation - Performance analysis of social marketing programs and advertising/marketing campaigns

• Social Media Account Manager · MobiSquad09-01-2013 – 12-01-2013

  - Responsible for the daily social media marketing efforts for 20+ SMB accounts in Phoenix, Seattle, Austin, and Salt Lake City areas - Development and implementation of content and strategies for multiple social media platforms for each account including Twitter, LinkedIn, Facebook, Google+, Instagram, Foursquare and Pinterest. - Demonstrated growth of company pages and accounts through followers, engagement, and daily activity.

Education

• Walter Cronkite School of Journalism and Mass Communication at Arizona State UniversityMaster of Science - MS, Digital Communication and Media/Multimedia
• Rhode Island CollegeBachelor of Arts - BA, Mass Communication/Media Studies
• The Wheeler SchoolHigh School Diploma, College/University Preparatory

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