Wendi L.

About

As Chief Marketing Officer at Martinsen Global, I blend the art of storytelling with a technology-first approach to market analytics. If you're passionate about the future of brand journalism, omnichannel marketing, or leadership development, let's get connected! I've had the privilege of working with FOX 11 Los Angeles and South China Morning Post, and built a rich background in multimedia journalism as an ATVN correspondent, having covered the 2022 U.S. Midterm Elections and the NASCAR Busch Light Clash at The Coliseum. As Mandarin Desk Editor at USC Annenberg Media, I managed an official account with 7k+ followers and published 300+ articles. My time in the newsroom has sharpened my focus on connecting people and guiding teams. As President of External Events for the Annenberg Women's Leadership Society, I hosted industry leaders to create valuable networking and professional development opportunities for fellow students. More recently, I expanded my skill set by serving as Casting Director on an independent film project, where I coordinated cross-department tasks and recruited actors. Today, I'm leading the charge at Martinsen Global, using my expertise to transform our consulting services and bring leadership training into the digital age.

Experience

• Chief Marketing Officer · Martinsen Global2023-01-01 –

  Leading Martinsen Global’s marketing strategy to enhance brand visibility and market share across international markets. Driving digital innovation and omnichannel marketing campaigns to increase customer engagement and retention. Managing cross-functional teams in marketing, branding, and communications. Overseeing marketing budget allocation to optimize performance and ROI. Collaborating with executive leadership on business growth initiatives.

• Arts, Culture & Entertainment Multimedia Journalist · USC Annenberg Media2024-06-01 –
• Mandarin Editor & Multimedia Journalist · USC Annenberg Media2023-08-01 – 2024-06-01
• Sports Multimedia Journalist · USC Annenberg Media2021-08-01 – 2023-09-01
• Marketing Manager · Lima2024-10-01 –
• Media Tracking Intern · Innovative PR2024-09-01 – 2024-11-01
• Casting Director/2nd Assistant Director · Student Film Project2024-05-01 – 2024-07-01
• Field Coordinator · South China Morning Post SCMP2024-04-01 – 2024-07-01
• Publicist · FOX 11 Los Angeles - KTTV2024-04-01 – 2024-05-01
• Annenberg Women's Leadership Society: President of External Events · USC Annenberg School for Communication and Journalism2023-10-01 – 2024-05-01

Education

• University of Southern CaliforniaBachelor's degree, Doubled Major in Public Relations & Psychology; Minored in Performing Leadership
• UC San Diego
• La Jolla Country Day SchoolHigh School Diploma, N/A
• University of Oxford

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