Wesley Guyer

About

I'm a senior BDR with hands-on experience building outbound pipelines from zero — cold calls, email sequences, LinkedIn, and everything in between. I don't just generate activity. I generate qualified meetings with the right decision-makers. Cold calling is a dying art that most reps avoid. I've made it a core competency. I know how to get past gatekeepers, handle the brush-off, and book meetings with tech leaders and executives who weren't expecting to hear from anyone that day. Currently running full multichannel outbound at DemandZen, where I was promoted to Senior SDR within four months. I bring that same pace and precision to fractional engagements — ramping fast, prospecting smart, and filling your calendar with conversations that matter. If your pipeline is dry or your team doesn't have a dedicated outbound engine, I can fix that quickly.

Experience

• Fractional BDR · Glencoco08-01-2024 – 10-01-2025

  As a Commission Sales Associate, likely responsible for driving sales and building customer relationships to achieve sales targets.

• VP of Rev Ops · Thee Olde Apothecary04-01-2022 – 08-01-2024

  As VP, I was brought in with a clear mandate: grow online revenue and modernize the digital operation. We delivered. Online sales doubled during my tenure through a combination of multichannel expansion, marketing automation, and a deliberate pivot toward small business clients. I led the buildout of new sales channels, implemented automated digital marketing systems that reduced manual overhead while increasing reach, and developed a new product line specifically targeting small businesses — driving both revenue growth and meaningful brand awareness beyond our existing customer base. This role gave me a ground-level understanding of what it takes to build inbound demand and convert it into real revenue — experience I carry directly into every outbound engagement today.

• VP of Operations · 5 Sisters Inc05-01-2006 – 04-01-2022

  As VP of Operations I was responsible for the full operational and financial health of the franchise — from daily execution to long-term strategic decisions. I implemented process improvements that increased operational efficiency by 30%, managed P&L reporting, budgeting, and financial analysis, and consistently delivered projects 10% under budget. Data was central to how I led. I built predictive models, created stakeholder-facing visualizations, and used large dataset analysis to identify trends and drive decisions before problems surfaced — not after. That discipline around numbers and accountability translated directly into financial growth across the organization. I also led AI-driven efficiency projects and managed vendor and stakeholder relationships that kept operations running lean and productive. Whether I was in a sprint planning session or reviewing a quarterly P&L, the standard was the same: measurable outcomes, no excuses.

• Sr. Business Development Rep · DemandZEN10-01-2025

  Promoted to Senior SDR within four months of joining — a reflection of the results, not the tenure. At DemandZen I own full multichannel outbound pipeline generation for tech clients, consistently booking 20+ qualified meetings per month through a high-volume, high-precision approach. I run 700–1,000 cold calls per day and use a sequenced follow-up strategy — call first, then email and InMail — which significantly increases open and response rates compared to cold outreach alone. My prospecting stack includes Apollo, ZoomInfo, and LinkedIn Sales Navigator, and I know how to use each one to find the right contact, at the right company, at the right time. This isn't spray-and-pray. Every dial has a purpose.

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