Wilson Muthaba

About

With a robust foundation in Economics and Statistics from the University of Nairobi and ACCA II certification from Strathmore University, I have cultivated a dynamic career in account management and marketing. Currently serving as a Senior Account Manager at Wowzi, I specialize in crafting ROI-driven influencer marketing strategies and managing client campaigns. My previous roles include Account Manager positions at Standard Media Group PLC and SHENZHEN RIGHT NET TECH CO, LTD, where I developed media marketing strategies and coordinated B2B marketing in the import industry. I began my career as a Project Research Associate at Dalberg Research, where I honed my skills in coordinating research projects and data analysis. My experience spans across media, technology, and research sectors, consistently focusing on strategic growth, client engagement, and innovative marketing solutions.

Experience

• Senior Account Manager · Wowzi04-01-2023 – 10-01-2024

  Craft ROI-driven influencer marketing strategies for clients, boosting revenue for Wowzi. Negotiate impactful influencer deals fostering win-win partnerships. Manage client influencer campaigns, ensuring content aligns with objectives and approvals. Oversee client accounts, providing strategic guidance and flawless execution. Continuously research and onboard new influencer talent to expand our network. Identify and onboard new clients, showcasing the power of influencer marketing for growth.

• Account Manager · Standard Media Group PLC08-01-2016 – 03-01-2023

  Develop media marketing strategies to increase revenue, acquire a bigger market share and build brand equity for new and existing clients. Prospect for new customers and maintain a friendly professional relationship with corporations, parastatals of government, PR and advertising agencies. Track, analyze and prepare reports on MS PowerPoint and MS Excel showcasing campaign performance, data from National Consumer Promos (NCPs), social media engagement and website traffic. Identify new trends in advertising, with focus on audience engagement and feedback through surveys and on-ground activations while advising client on how to adapt. Oversee and develop engaging content on real-time platforms such as Lives and Twitter Spaces.

• Account Manager · SHENZHEN RIGHT NET TECH CO, LTD--Amanbo.com11-01-2015 – 06-01-2016

  Coordinate business-to-business marketing strategies for the clients in the China-Kenya import industry in Kenya. Arrange meetings and presentations with potential clients to demonstrate our platform and arrange importation of electronics and construction materials from China to Kenya. Research on new business models in the importation and exportation industry and come up with solutions to the bottlenecks experienced. Follow up on new and existing clients to ensure a commercially viable business relationship and repeat business. Monitor progress and prepare daily, weekly and monthly reports to follow up and close on my sales leads.

• Project Research Associate · Dalberg Research - Research Solutions Africa05-01-2014 – 10-01-2015

  Monitor progress of research projects and coordinate information amongst departmental sections. Coordinate and execute ongoing research projects with technical staff, external investigators and government parastatals. Schedule testing, survey appointments and data collection projects in various parts of the country. Design analysis reports, charts, graphs and presentations to display results of the research project. Prepare logistics for the research project in regards to the on-ground activities and final presentation of reports.

Education

• University of NairobiBachelor's Degree, Economics & Statistics
• Strathmore UniversityACCA II

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