Winston Low (刘允胜)

About

I enjoy helping companies grow, problem solving, teaching & learning from others. + Based in Singapore (Asia) + Worked in startups & MNCS + Worked with teams from different countries & cultures. + Worked on both Web & App based companies. I'm personally interested in + business/entrepreneurship (big fan of Shark Tank+ + innovation & technology of improving our lives + soccer & personal finance. In my (short) professional career till date, I've learnt that - People work for people, not companies - Ideas are great, but execution is everything - We learn more from failures than success More about me >>www.linkedin.com/in/winstonlowys/

Experience

• SEM Performance Marketing | APAC · foodpanda02-01-2022

  Responsible for SEM campaigns, performance & strategies in the APAC region. - Managed over €1 million in monthly SEM budgets across 11 APAC markets driving >50% of paid installs & acquisitions via Google Universal App Campaign & Apple Search Ads - Localized creative efforts resulting in 22% higher CTR while reducing CPAs by 11%

• Ad Operations | APAC · Remerge05-01-2019 – 11-01-2021

  Grew business revenue by 25% YoY by exceeding client's KPIs. Design, launch & manage retargeting efforts for app-based clients via audience segmentation, optimization, testing & reporting. Revamped existing processes to reduce 30minutes per internal ticket request & to minimize error rate.

• Digital & Performance Marketing | SEA · Klook Travel11-01-2017 – 05-01-2019

  Achieved >30% YoY growth in Traffic, Revenue & Orders across SEA markets. Designed a SEM keyword generator tool on Gsheets, accelerating the creation of keywords & ad creatives saving >15mins per campaign creation. Increase traffic by 26% YoY through collaboration with Content & Social Media.

• SEM Analyst | Singapore · Lazada Group12-01-2015 – 11-01-2017

  Co-responsible for Singapore's SEM strategy & performance. SOW involves keyword strategy/mining, budget allocation, testing & experimentation.

Education

• University College DublinBachelor of Science (Honours) in Marketing, Business, Management, Marketing

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