Xuemin Zheng

About

I come from China, the fastest-growing economy of the past 40 years, which has given me a unique perspective on rapid learning and adapting to fast-paced development. In Shanghai, I spent over 10 years with Heidelberger Druckmaschinen AG, a leading German machinery manufacturer, where I gained valuable insights into organizational and corporate strategies for driving business growth. This experience equipped me with hands-on marketing and communication skills, enabling me to develop and execute strategies that align with global goals and adapt to market changes. Now based in Toronto, I’m excited to apply my expertise and enthusiasm to new challenges. To learn more about me, visit https://hiiamxuemin.my.canva.site/.

Experience

• Communication Intern · Ontario Creates04-01-2024 – 05-01-2024

  - Operated and led over 10 stakeholder meetings to define project scope and objectives, establishing a structured critical path for the website renovation. - Identified the top 10 pages driving over 50 per cent of website traffic using Google Analytics, providing insights for targeted content optimization and improved user engagement. - Coordinated with five business sectors to gather feedback, resulting in a more user-friendly website interface through iterative mock-up improvements.

• Digital Media Manager, Marketing Manager, Marketing Assistant · Heidelberger Druckmaschinen AG03-01-2011 – 07-01-2022

  - As a Digital Media Manager, I led the communications team, driving a 15 per cent increase in social media engagement and market awareness through effective sponsorships, planning, and digital strategies. I also coordinated conferences and trade shows, generating over 500 sales opportunities. - As a Marketing Manager, I oversaw the Shanghai branch's marketing calendar, ensuring the timely and budget-friendly completion of over 30 projects. I collaborated with cross-functional teams to optimize the product portfolio and coordinate product launches, improving resource allocation by 10 per cent. Additionally, I orchestrated trade show presentations, increasing booth engagement by 20 per cent. - As a Marketing Assistant, I researched speakers, venues, and supplies, and organized timelines for campaigns and events with 20 to 200 attendees, ensuring efficient execution. I partnered with the product team to develop sales tools, increasing sales team efficiency by 20 per cent, and streamlined CRM communication and training, boosting utilization by 40 per cent.

• Friendly Call Program Volunteer · Canadian Red Cross07-01-2023

  As a Friendly Call Program Volunteer, likely responsibilities include providing companionship and support to individuals through regular phone calls, helping to reduce feelings of isolation and loneliness.

Education

• Centennial CollegePostgraduate Degree, Public Relations
• Seneca PolytechnicPostgraduate Degree, Business Analytics
• Shanghai University of International Business and EconomicsBachelor's degree, International Law and Legal Studies

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