Yaire R.

About

Hi! I’m Yaire I have a real love for digital marketing and building connections. I’ve gained experience managing social media platforms, working with influencers, and creating content that sparks conversations. I’ve collaborated with artists like The Marías, helping launch viral campaigns, and led influencer marketing efforts at Vybe. My background in psychology gives me a deeper understanding of what drives people, allowing me to create real and relatable campaigns and content. I excel in environments where creativity thrives, and I’m always seeking new challenges and opportunities to inspire others.

Experience

• Substitute · ESS2024-06-01 –

  Led and managed classrooms across various grade levels, ensuring a productive and engaging learning environment. Followed lesson plans provided by teachers.

• Content Creator · Self-employed2024-04-01 –

  Collaboration with The Marías to create a viral campaign promoting their new album. Planned, produced, and edited video projects to maximize engagement.

• Marketing Intern · Unriddle (YC S24)2024-11-01 – 2025-01-01

  Produced 20+ weekly videos highlighting Unriddle's solutions. Sourced 150 influencers weekly to align with brand values, tracking KPIs.

• Influencer Recruiter · Unriddle (YC S24)2024-11-01 – 2025-01-01

  Sourced, recruited, and managed 100+ influencers weekly. Produced videos to highlight Vybe’s unique social media features.

• Social Media Member · Her Campus Media2024-09-01 – 2024-12-01

  Created engaging social media content. Strategized and scheduled posts to align with club messaging, campus events, and trending topics.

• Brand Ambassador · EVRYJEWELS2024-07-01 – 2024-12-01

  Promoted brand engagement through social media platforms and in-person events.

• Social Media Marketing · Vybe2024-07-01 – 2024-11-01

  Helped develop and coordinate social media content, ensuring alignment with brand goals and maximizing audience engagement.

• Influencer Marketing · Vybe2024-07-01 – 2024-11-01

  Sourced, recruited, and managed 100+ influencers weekly. Produced videos to highlight Vybe’s unique social media features.

• Growth Marketing · Vybe2024-06-01 – 2024-11-01

  Developed and executed influencer marketing campaigns. Helped organize and execute influencer marketing efforts.

• Service Assistant · Montclair State University2023-08-01 – 2024-11-01

  Managed administrative tasks, including maintaining records. Provided exceptional customer service to students, faculty, and visitors.

Education

• Montclair State UniversityBachelor of Business Administration - BBA, Marketing
• Bogota High School

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