Yanna Y

About

Hi, I’m Yanna, an NYU graduate in Media, Culture, and Communications with 2 years of experience in digital and social media marketing. I specialize in developing campaign content and leveraging performance analytics to optimize brand strategy, with experience across both startup and agency environments.

Experience

• Assistant Media Buyer · Group M04-01-2023

  - Collaborated with beauty, insurance, and retail commerce brands to identify talent and execute paid direct response campaigns, maximizing ROI and hitting client KPIs - Oversaw daily campaign management by monitoring pacing and delivery, implementing optimizations, and escalating issues promptly - Fostered strong relationships between clients and top streaming services, broadcast, and cable networks in the entertainment business to negotiate ad space and pricing

• Social Media Intern · Allermi10-01-2022 – 01-01-2023

  - Expanded pipeline of micro content creators by 30%, as well as managed existing talent, which improved efficiency for future projects by 18% - Executed creative ad campaigns, translating briefing materials into strategic investment initiatives that reached a combine audience of 800k on Instagram and TikTok - Conducted comprehensive reports using Excel and media math expertise to optimize investment strategies and content, aligning with marketing goals-

• Content Coordinator · A&Kel02-01-2021 – 08-30-2021

  - Analyzed and integrated key performance analytics and KPIs to management using Google Analytics and Excel - Oversaw paid media, influencer activations, and custom content partnerships with Projext & Co. and Bracoo - Coordinated with PR and sales teams to manage budget for product send-outs and paid collaborations

• Social Media Strategist · Nala Woman06-01-2020 – 12-28-2020

  - Designed and curated 6 months of creative content for brand marketing including social and blog posts, newsletters, stickers, etc. - Pitched and developed 3 creative decks for potential partnerships and brand development - Organized and participated in biweekly campaign strategy sessions resulting an 18% increase in engagement rate on Instagram - Managed third-party communications with clients and partners, such as press and resellers

• Digital Marketing Intern · Pioneering Collective08-02-2021 – 10-25-2021

  - Curated and produced biweekly newsletters to 300+ thought leaders, founders, CEOs, and other industry professionals for digital consumption - Led creative content for social media that grew the engagement rate and followers by 8% in a span of 8 weeks - Collaborated cross-functionally with PR and marketing teams to design organic media posts resulting in a 15% increase in CTR

Education

• New York UniversityBachelor's Degree, Media and Communication

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