Yash Tiwari

About

Product and Marketing Generalist with 3+ years of experience in driving impactful growth at early stage startups. I expertise in GTM, Content, Partnerships and Operations. I am great at effectively communicating with diverse audiences. This was greatly influenced by the fact that I had been brought up in 8 cities and 3 countries. This exposure also fuels my passion for product and marketing.

Experience

• Co-Founder · Bluwave08-01-2023 – 10-01-2024

  Co-Founder at Bluwave, leading the vision and growth of the company. Created an distribution network of over 20 Stores Onboarded 7 B2B clients and nurtured their needs to take repeat orders. Brought the company to $30000 ARR

• Founding Team: Growth · Mensari10-01-2022 – 10-01-2023

  Owned entire marketing and customer acquisition for Mensari bringing in our first 30 b2b clients and channel partners. Introduced a new channel for acquisition increasing lead generation by 60%. Conducted SEO keyword research to generate a targeted SEO content creation plan, segregated between long-form blog posts & conversion-based landing pages, resulting in doubling the MOM traffic on our website. Assisted with pivot decisions and bringing in potential first customers. Successfully engaged with over 5,000 individuals monthly through targeted email drip campaigns and automated LinkedIn outreach, achieving a 20% conversion rate to Marketing Qualified Leads (MQLs)

• Product Marketing Manager · reAlpha01-01-2022 – 06-01-2022

  Automated lead nurturing sequences, resulting in a 50% increase in email open rates and a 30% increase in conversion rates, generating over $200,000. Composed high conversion copy for Email marketing, Socials, and ads that increase conversion by 50% Implemented a new user journey for India GTM resulting in high intent leads, creating a clear line of communication from TOFU to BOFU resulting in an increase in 150% increase in SQL.

• Product Marketing Manager · WorkNetwork01-01-2021 – 08-01-2021

  Managed a Facebook ad budget of $2000 monthly resulting in over 10k+ downloads Bringing the CAC down by 35%.Lead push notification strategy leading to a 50% increase in app engagement. Developed a comprehensive user acquisition strategy by analyzing the entire funnel and identifying key areas for improvement, resulting in an 18% increase in app signups Automated workflow via Saas tools like Zapier, ActiveCampaign & Airtable, improving efficiency by 30% cross- functionally Managed and engaged with a thriving community (10k+) of founders, marketers, and investors. Processed data from Ad campaigns to make data-driven changes- A/B testing & scaling Ad performance sustainably.

Education

• GrowthX®Product & Growth Program
• IIIT BangalorePost Graduate Diploma, Data Science and AI
• James Cook University SingaporeBachelor's in business, International Business

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