Yevhen Chaban

About

Most Shopify brands hit the same wall: ads that work at $500/day break completely at $3,000/day. ❌ ROAS collapses as you scale budget ❌ Creative fatigue kills performance every 2–3 weeks ❌ You scale spend but not revenue That's the exact problem I fix. I help DTC Shopify brands build a paid acquisition system that actually scales — on Meta, Google, and YouTube — without ROAS falling apart when budgets increase. 7 years managing up to $35K/day in ad spend. Not just running campaigns — building the creative and funnel infrastructure behind profitable growth. 📊 Results that matter to DTC brands: → Scaled Shopify stores from $1K/day to $10K+/day profitably → Reduced CAC by 47% through funnel and tracking fixes → 4–6x ROAS consistently across Meta, Google, and YouTube → Scaled YouTube Ads for a 4M+ subscriber creator — profitable from first month → Rebuilt tracking stack (CAPI + server-side) cutting reported CAC by 31% without changing budgets 🎯 What I actually do (beyond running ads): → Creative strategy: hooks, angles, testing frameworks — I brief and direct creative production → Google Shopping and Performance Max — structured for profitability, not just traffic → Full-funnel optimization: ad click to landing page to purchase → Meta CAPI + server-side tracking — accurate attribution even post-iOS → Triple Whale dashboards — you see your real numbers, not last-click lies 🛠 Stack: Meta Ads · TikTok Ads · Google Ads · YouTube Ads · Shopify · Triple Whale · Klaviyo · GA4 · GTM · Meta CAPI · Server-side tracking · AI-powered creative tools 📩 If your ads perform but don't scale — or ROAS drops every time you increase budget — let's talk. I'll review your funnel and show you where revenue is leaking before you spend another dollar.

Experience

• Senior Performance Marketer / Growth Marketer · Freelance / Self-employed01-01-2019

  Managed Google, Meta, and YouTube Ads campaigns with 4–6x ROAS. Generated $100k+ revenue for clients in international markets. Specialized in SaaS, DTC, and e-commerce campaigns. Developed data-driven ad strategies and optimized campaigns for maximum ROI. Skilled in analytics, tracking, and multi-channel marketing.

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