Yinan He

Experience

• Product designer · Pallet03-01-2024 – 04-01-2024

  ● Spearheaded the development and implementation of innovative design solutions at a SaaS startup, identified and improved gaps within the existing product interface, thereby enhancing user experience and functionality. ● Fostered a collaborative environment by working closely with the development team and design lead, translating diverse consumer feedback into actionable insights, and ensuring the seamless integration of new features and improvements.

• Co-Founder / Product Designer · Tapi Studio07-01-2020 – 03-01-2024

  ● Co-founded and operated an online store, enhanced user experience through intuitive navigation, effective CTA buttons, and responsive design for mobile and desktop users. ● Conducted market research, designed wireframes and prototypes, resulting in 100% satisfactory rates based on customer reviews. ● Implemented data-driven design and marketing changes based on user behavior analytics, leading to a 20% increase in conversion rates.

• Product designer · The Sweet Sap05-01-2023 – 08-01-2023

  ● Involved the client in various activities that helped make an impact on the design in the product that positively contributed to user feedback, achieving a 100% satisfaction rate during the testing phase. ● Led in-depth user and competitive research initiatives, identifying and analyzing critical gaps in the current design which informed the development of targeted solutions that substantially improved the website's usability and competitiveness. ● Managed client relations, ensuring transparent and effective communication throughout the design process. Fostered a collaborative environment that resulted in a cohesive and agreeable final product.

Education

• CUNY Hunter CollegeBachelor's, Psychology

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