Yitao Wang

About

Independent product leader with a rare dual track in product management and design, owning the full arc from strategy to shipped product. Nine years building SaaS and content platforms at Harvest and TED, with a record of reversing product decline (39% churn reduction; NPS −2 → +26) and driving outsized conversion gains (18× conversion increase). Remote-native for 4+ years, collaborating async across U.S., European, and APAC time zones.

Experience

• Senior Product Manager (Forecast) · Harvest07-01-2024 – 09-01-2025

  Harvest is a B2B SaaS company whose time-tracking and resource-planning tools are used by 70,000+ businesses worldwide. Forecast is its team scheduling product ($3.66M+ ARR). - Took full PM ownership of Forecast after 7 years in maintenance mode; led end-to-end product relaunch that reversed years of customer decline, cut churn 39%, and lifted NPS from −2 to +26 within 6 months. - Drove product discovery through JTBD interviews, churn analysis, and funnel review — translated findings into a prioritized roadmap balancing usability, performance, and revenue. - Owned the cross-sell funnel from Harvest to Forecast trial signups, exceeding forecasted signups for 6 consecutive months. - Ran 2-week agile sprints with a 7-person cross-functional squad across U.S. and European time zones. - Functioned as peer to engineering and design leadership, owning strategy, roadmap, prioritization, and execution end-to-end.

• Senior Product Designer (Harvest Mobile) · Harvest09-01-2021 – 06-01-2024

  Harvest is a B2B SaaS company building time-tracking software for 70,000+ businesses worldwide; the mobile app is the primary tracking surface for on-the-go users. - Redesigned the iOS and Android time-tracking app from the ground up — lifted App Store rating from 3.9 to 4.5 through UX-driven iteration on the time-entry flow. - Built a mobile design system and core interaction patterns now used by 60% of daily active users across iOS and Android. - Introduced dark mode into Harvest's core design system rather than a parallel mobile-only set, giving every Harvest product a single source of truth for theming. - Partnered directly with React Native engineers on technical constraints, accessibility, and implementation quality; doubled as PM for the mobile track, owning roadmap and prioritization in the absence of a dedicated PM.

• Senior Product Designer (TED Mobile / Masterclass / Apple TV) · TED Conferences11-01-2016 – 10-01-2021

  TED Conferences is a global media nonprofit whose talks reach hundreds of millions of viewers across mobile, web, TV, and email, with a content library spanning 13 languages. - Designed end-to-end user journeys across mobile, web, email, and Apple TV for a global audience of millions of daily users. - Led TED's B2C pivot for Masterclass — 18× conversion lift and $20K+ in new quarterly revenue through data-driven funnel optimization. - Shipped the Apple TV personalization feature, boosting login rate 78% via recommendation-based content matching. - Led international audience research spanning 13 languages; insights informed mobile and TV product strategy and surfaced the dual-subtitle feature that doubled session length for non-English users.

Education

• University of WashingtonMaster of Human-Computer Interaction and Design, Human-Computer Interaction and Design
• Sun Yat-sen UniversityB.S. Information Management & Systems, Information Management & Systems

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