Zach Starin

About

With a Bachelor of Science in Industrial and Product Design from Appalachian State University and a UI Design certification from The Iron Yard, I have cultivated a robust career in UX and product management. My recent role as Senior Product Manager at Showcase involved launching a collectibles ERP SAAS startup, raising $3 million in seed funding, and managing a team to achieve significant business milestones. Previously, as UX Design Lead at Lineage, I directed the UX strategy for a Warehouse Management System, enhancing productivity across 350 facilities. At Rothy's, I optimized the e-commerce experience, contributing to $140 million in revenue. My tenure at Coca-Cola Bottling Co. Consolidated saw the development of an iOS application for field sales teams, improving operational efficiency. Early in my career, I honed my skills at MODE., focusing on wireframes, content strategy, and user research.

Experience

• Senior Product Manager · Showcase05-01-2021 – 09-01-2023

  Spearheaded the launch of a collectibles ERP SAAS startup as the first hire, successfully raising a $3 million seed round. Developed and managed the product roadmap, leading the team in achieving critical business milestones and managing a burn rate presented to investors. Directed a team of ten developers and one designer, overseeing daily operations, including stand-ups, story grooming, and feature planning with investors and stakeholders. Conducted extensive market research by engaging directly with prospective clients, participating in sales calls, and leading demonstrations at industry shows to better tailor the software solutions. Designed and implemented key features such as an inventory management system, invoicing with Stripe integration, a scalable multi-tenant backend, a customizable e-commerce template, and a CMS for client-specific branding adjustments. Created a unique auction feature enabling customers to host auctions on their platforms, and crafted a pricing strategy based on extensive customer feedback and testing. Established a customer support program and authored comprehensive technical user manuals and instructional materials. Achieved significant business impact, processing over $8 million in monthly sales with four active customers by the time of departure.

• UX Design Lead · Lineage03-01-2020 – 04-01-2021

  Spearheaded the UX design and strategy for the development of a Warehouse Management System (WMS) tailored for automated warehouses at Lineage Logistics, an industry giant with over 350 facilities and 17,000 employees across 15 countries. Managed and mentored a team of six designers, overseeing the creation and implementation of a cohesive design system that enhanced productivity and consistency across projects. Collaborated extensively with business executives, technical leaders, QA, and a 300+ member offshore development team to ensure seamless integration and functionality of the applications. Led the UX research and testing for innovative interface methods, including voice-activated UI for a React-based Android application used across various Zebra devices, and developed a supervisor dashboard designed for laptop use. Utilized Google's Material Design library to maintain aesthetic and functional consistency across all components and systems. Directed a comprehensive branding initiative, which involved the creation of unique logos, icons, and names for a suite of applications, establishing a strong and coherent brand identity.

• Senior UX Designer · Rothy's07-01-2018 – 11-01-2019

  Spearheaded a team of 5 UX designers, optimizing the e-commerce shopping experience, significantly contributing to Rothy's $140 million revenue in 2018 and supporting the sale of 1.4 million pairs of shoes, demonstrating strong market acceptance. Collaborated closely with merchandising and marketing teams to develop and launch new site features aligned with consumer needs and business goals, which included expanding product lines to include handbags and masks during the COVID-19 pandemic. Played a pivotal role during a period of substantial growth and strategic adaptation, helping the company remain profitable in 2020 despite global market disruptions. Led the end-to-end UX design process from user research to final visual design, implementing features that met technical specifications and business objectives, thereby enhancing user satisfaction and engagement. Trained and mentored junior designers, fostering a culture of innovation and continuous improvement. Promoted best practices in UX design, contributing to team excellence and project success. Maintained a keen understanding of current UX trends and emerging technologies, applying this knowledge to ensure forward-thinking designs that effectively met evolving user and market demands.

• Senior UX Designer · Coca-Cola Bottling Co. Consolidated12-01-2016 – 12-01-2018

  Led the design and development of an iOS iPad application for field sales teams at Coca-Cola Consolidated, the largest independent Coca-Cola bottler in the U.S., which serves approximately 60 million consumers in 14 states. Spearheaded the integration of user experience (UX) into the product development lifecycle, enhancing application usability and interdepartmental cooperation within an organization employing over 17,000 staff. Conducted extensive training for the IT department on UX principles, fostering a culture of user-centric design and elevating the strategic role of UX within the company. Authored comprehensive UX documentation and a playbook, defining engagement strategies for various departments, facilitating the development of technology solutions that streamline operations and customer interactions. Collaborated closely with sales, innovation, and technology teams to implement app features for product ordering, delivery scheduling, pricing negotiations, and promotional placements, improving operational efficiency and sales capabilities. Engaged with multiple departments to pitch technology solutions, effectively communicating the value and impact of new tools to key stakeholders and C-suite executives, enhancing decision-making processes at the corporate level.

• UX Designer · MODE.01-01-2016 – 10-01-2016

  In house UX Designer, Wireframes, Content Strategy, QA Testing, User Testing and Research, Target Market Research and Analysis.

Education

• Appalachian State UniversityBachelor of Science (BS), Industrial and Product Design
• The Iron YardUI Design

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