Abbey Bako

About

I'm an influencer marketing leader who builds bold, culturally relevant campaigns that actually move the needle. From tech to beauty, food to finance, I’ve led programs for brands like Samsung, Popeyes, Microsoft, and Conair—pairing the right creators with the right ideas to spark real connection. I specialize in turning strategy into systems, managing budgets big and small, and crafting programs that scale without losing their soul. At the heart of it all, I believe great work starts with great relationships—between brands, creators, and the teams who bring it all to life.

Experience

• Director of Influencer Marketing · McKinney2023-12 –
• Head of Talent Management · Shine Talent Group2023-2 – 2023-12
• Founder, Account Director · Nectar Influence2022-1 – 2023-12
• Director, Strategy and Creative Partnerships · Lucid Marketing2021-1 – 2022-1
• TikTok Content Strategist · Lucid Marketing2020-2 – 2020-12
• Assistant Communications Specialist · inHealth Strategies, LLC2019-3 – 2019-8
• Development Team Intern · Girls Inc. of Memphis2019-1 – 2019-4
• Social Media Marketing · St. Jude Children's Research Hospital - ALSAC2019-1 – 2020
• Consultant · inHealth Strategies, LLC2018-4 – 2019-3

Education

• Rhodes CollegeBachelors, Creative Writing

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