Abdel Aouchi

About

With a Master of Science in International Marketing from Texas A&M University-Commerce and a Bachelor of Business Administration from the International Institute for Higher Education in Morocco, this professional has a strong educational background. Their experience includes roles such as Regional Marketing Manager at Razer Inc., where they led marketing strategy for the EMEA region, and Digital Marketing Manager, managing campaigns for Amazon, Facebook, Google, and Pinterest. They also served as a Senior Risk Manager at BMCE BANK International Plc, providing credit support and risk assessment analysis. Earlier in their career, they held positions such as Marketing Manager at Moroccan House Hotels & Resorts and Advertising Coordinator at Maroc Telecom. Their expertise spans marketing strategy, campaign management, risk assessment, and market research, demonstrating a well-rounded skill set in the fields of marketing and management.

Experience

• Regional Marketing Manager (EMEA) · Razer Inc.02-01-2022

  Lead the marketing strategy for the EMEA region in close collaboration with global marketers and global guidelines. Managed EMEA marketing budget incl. streamlining efforts, allocation of special budget requirements, ROI planning and forecasting of expenses & revenues. Coordinated and drove online and offline marketing campaigns, media distribution, retailer activations, and other activities to drive business growth in EMEA. Identified and developed contents to build and maximize audience reach for the Middle Eastern markets. Monitored and evaluated the performance of marketing initiatives and owned media growth via Facebook, Google Ads, Instagram and Twitter etc. Managed Social media accounts as well as the Webshop promotions for the EMEA market. Identified and developed content to increase audience reach and community management. Created, and set up promotional campaigns including KOLs activations and Trade Marketing for EMEA. Planned, developed and implemented tactics for relevant optimization and effective messages across all channels, e.g. external communications, guides for channels/new games, new market entries etc.

• Digital Marketing Manager · Self-employed01-01-2014 – 01-01-2022

  Managed campaigns in collaboration with the Amazon Marketing team, uploading Assets and Videos on Amazon including SEO and full content. Setup, Management and Controlling of Marketing Campaign targeting Facebook ads, Google ads, Pinterest ads to generate both traffic and conversions For new and established customers. Implemented SEO analyzes, keyword research and tags. Boosted Social Media Channels to generate Organic Traffic. Conducted deep Market research using Semrush and Ahrefs and Hillium 10. Extracted, analyzed and reported data from competitors and created winning strategies. Engaged in Affiliate Marketing (Selling Amazon Products and Clickbank Products). Demonstrated deep understanding about Market Research related to Mobile Games and Video Games. Managed Print on demands (Creating and selling designs including merch products through Merch by Amazon, Shopify, Etsy, Fiverr and redbubble). Provided Personal Coaching / Consulting on how to make money online and boost ecommerce business online.

• Senior Risk Manager · BMCE BANK International Plc09-01-2010 – 12-01-2015

  Provided credit support to the team through initiation, preparation of credit proposals and reviews including financial analysis & financial projections. Handled credit related queries from internal departments and requests from customers. Provided administrative support to RMs in relation to customer portfolio & in relation to reporting to internal departments on credit issues and other reports such as progress of business plans as required. Undertook risk assessment analysis; kept company credit exposures within set risk bearing limits; used credit-scoring systems for small credit amounts (such as small unsecured personal loans); kept knowledge of key issues up-to-date (for example legal, market risk and compliance issues); helped to enhance the quality of credit applications; made recommendations about procedural/policy changes.

• Marketing Manager · Moroccan House Hotels & Resorts06-01-2009 – 10-01-2009

  Established a corporate identity and marketing campaign. Defined the distribution and sales channels. Connected the hotel on the GDS Global Distribution System. Created a pricing policy. Managed pre-opening sales advertising including ads, prints, boards. Prepared and implemented the opening ceremony Grand Opening.

• Advertising Coordinator · Maroc Telecom06-01-2008 – 09-01-2008

  Organized advertising for print media. Coordinated scheduling and promotions to ensure client satisfaction and project completion. Maintained all advertising channels updated, through evaluating the price, time and the source of publicity offered by the company to launch its new products and services.

Education

• Texas A&M University-CommerceMaster of Science (MSc), International Marketing
• International Institute for Higher Education in Morocco (IIHEM)Bachelor of Business Administration (B.B.A.), Managment & Marketing

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