Abhijit B.

About

Autodidactic copywriter and voice-over artist with leadership experience in design and co-living industries. Proven track record leading cross-functional creative teams, shaping brand messaging, and delivering performance-driven campaigns. Led the Bonito Discover webinar series, driving 250+ qualified leads across five episodes.

Experience

• Copywriter · Bonito Designs10-01-2022 – 08-01-2024
• Assistant Manager · Bonito Designs Pvt Ltd10-01-2022 – 07-31-2024

  Led a cross-functional creative team of designers and writers to deliver integrated campaigns for digital ads, video, and web content. Managed end-to-end production of the 'Bonito Discover' webinar series, overseeing scripting and hosting to generate 250+ high-quality leads. Standardized brand messaging frameworks and tone-of-voice guidelines to ensure consistency across all organizational touchpoints. Mentored junior creators, providing feedback and quality control to align output with business goals and lead quality targets. Core accomplishment: Spearheaded the 'Bonito Discover' webinar series as lead strategist and host, securing 250+ qualified leads across five episodes.

• Senior Copywriter & Team Lead · ZoloStays Pvt Ltd2021 – 2022

  Managed regional campaign localization across nine major Indian metros, ensuring brand consistency while local nuances and audience quirks. Led the optimization of digital assets, overseeing the reconstruction of web, landing page, and UI copy to increase click-through rates and session duration. Supervised content strategy for premium properties, directing the production of brochures and OOH posters to position co-living as a lifestyle choice. Spearheaded performance-driven content planning, collaborating with creative and growth teams to optimize ad spend and ROI. Oversaw CRM and retention, building a narrative framework that moved the brand from a functional service to a lifestyle-oriented identity.

• Copywriter · Zolo12-01-2021 – 10-01-2022

  Managed copy across digital assets and campaigns to support localization and brand consistency.

• Team Leader · Tripp Global Technologies2018 – 2020

  Directed a team of 25 content writers and research analysts, ensuring all performance metrics and SLAs were consistently met. Managed resource allocation and workload distribution based on individual staff competencies to maximize team productivity. Oversaw end-to-end-day operations, maintaining an open communication framework for collaborative decision-making and risk-taking. Spearheaded the recruitment and onboarding process, including hiring new talent and conducting product and tool training to ensure operational readiness. Implemented quality control procedures, performing internal audits and coordinating independent reviews to maintain high output standards. Monitored and evaluated staff performance, providing prompt, data-driven feedback and performance appraisals to foster professional growth. Streamlined workflow tracking and time management systems to ensure project deadlines remained on schedule. Cultivated a safe, inclusive, and high-energy working environment to improve team retention and morale.

• Voice Over Artist · Freelance01-01-2015 – 03-01-2020

  Delivered voiceover services for commercials, promos, and podcasts; built a diverse voice acting portfolio and client base.

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