Abigael Hazell

About

As a results-driven freelance Social Media & Community Manager, I specialize in helping publishers, finance professionals, and mission-driven brands build brand loyalty, deepen audience engagement, and grow their digital presence. With a portfolio that includes collaborations with Penguin Random House, Simon & Schuster, and Sourcebooks, I've crafted high-performing campaigns that meet—and exceed—industry standards. Recent Track Record: • Skyrocketed OTWs' Instagram by 14,100% while increasing engagement by 1,700% through data-driven content strategy and community management • Generated $288K+ in fundraising revenue —a 34% year-over-year increase—by executing cross-platform campaigns and leveraging community-driven events • Exceeded fundraising targets by 90% ($245K raised against $130K goal) through donor outreach, audience segmentation, and strategic analytics • Boosted LinkedIn engagement by 50% in three weeks and increased followers by 20 per week through consistent, community-first content strategies • Spiked website traffic by 740% in four months through SEO-driven content plan and keyword optimization • Enhanced impressions by 514% in one month through consumer behavior analysis and trend identification • Achieved 95% customer retention using personalized messaging, follow-up strategies, and effective inquiry resolution • Expanded audience reach by 80% through influencer partnerships and demographic targeting Whether I'm creating scroll-stopping content, analyzing trends, or managing community conversations, I bring a creative yet strategic lens to everything I do. I've introduced new engagement metrics that demonstrate content value, managed over 2,000 active users using data tools like Sprout Social and Mailchimp, and consistently achieved 42% quarter-over-quarter growth rates through audience insights and adaptive strategies. I combine empathy, data, and storytelling to build authentic connections that convert. Let's chat if you're ready to grow your online community, exceed your goals, and stand out in a crowded digital world!

Experience

• Social Media Manager · the Organization for Transformative Works08-01-2023

  Led a team in crafting and executing Instagram marketing strategies that boosted average likes 150% and followers 529% within one year through impactful content creation and community engagement Elevated brand awareness and customer loyalty by planning, coordinating, and executing targeted digital marketing campaigns Increased followers 54% from November 2024 to February 2025, compared to the previous quarter, with 33 saves, 50 shares, and 751 likes on content during that time. Analyzed user preferences, finding a strong interest in educational content on OTW-owned platforms like AO3 and Fanlore, while also learning how users engage with site features and events like the Anniversary Fundraiser and International Fanworks Day (IFD) Secured $200,000+ in funds in the Oct 2024 fundraiser, surpassing 2023's total by supporting OTW's operational costs and maintaining an ad-free Ao3 experience Studied competitors' social media strategies, uncovering insights that shaped data-driven promotional campaigns and strengthened market positioning Created engaging content, guided creative brainstorming sessions, managed community interactions, and analyzed campaign performance metrics to refine content strategy in collaboration with graphic designers Assign roles, make sure content aligns with OTW’s brand voice Copywrite captions Community management, data analysis, and strategizing what content users like

• Digital Marketing Apprentice · Kim's Maintenance Services11-01-2024 – 12-01-2024

  Created, designed, and launched a targeted B2B LinkedIn content marketing strategy for the company's new account, resulting in a 50% increase in engagement within the first three weeks of launching campaign

• Digital Marketing Apprentice · Team Jackie Porter02-01-2024 – 08-01-2024

  Witnessed a 200% increase in social media followers (from 1% in 2023) by transforming blog content into engaging educational posts, showcasing strong content strategy and marketing skills. Secured 10 B2B partnerships in four months by building strong relationships through targeted LinkedIn outreach initiatives. Maximized customer satisfaction and retention rating of 89% by gathering insights from email data in Mailchimp and recommending improvements to teams. Doubled new client onboarding and tripled social media shares by turning data from 2,000 monthly active users into actionable marketing and product insights using Microsoft Excel. Curate, copywrite, and schedule content for socials using Sprout and Canva. Edited and proofread email newsletter campaigns alongside the Sales Team through weekly meetings. Achieve KPIs for Team Jackie Porter’s (TJP) followers weekly. Analyze social media data for team meetings. Manage TJP’s social media community.

• Customer Service Representative · ibbü06-01-2021 – 10-01-2023

  Boosted customer retention by 85% monthly by resolving inquiries and improving service quality for Samsung, fostering long-term loyalty. Worked closely with over 50 teammates, sharing insights and best practices that helped improve performance and maintain a CSAT score above 90% for six consecutive months.

• Content Creator/Influencer · Self Employed04-01-2019 – 02-01-2023

  Planned and performed keyword research, outlining content designed for multiple projects related to upcoming releases from Simon & Schuster and Penguin Random House. Launched successful social campaigns for publishers through copywriting captions and adhering to time-sensitive deadlines. Generated graphic design and post-execution through Canva, PicsArt, and Adobe Photoshop Express. Increased impressions from January - February 2023 by analyzing top-performing content using Hootsuite and Sprout. Increased followers by 80% in three months by engaging with them through comments and call-to-action (CTA) posts. Achieved brand loyalty by increasing engagement by 540% in four months between 2019 and 2020, driving traffic to my blog. Cultivated strategic partnerships with key content creators, enhancing collaborative efforts and expanding audience reach by 80%. Skyrocketed impressions by 514% from January - February 2023 by analyzing top-performing content and consumer research using Google Workspace and Microsoft Word. Increased digital engagement by 540% in four months between 2019 and 2020, driving traffic to the blog.

• Administrative Assistant · Lehman College08-01-2016 – 12-01-2016

  Managed and organized sensitive internal databases to ensure customer satisfaction. Solved problems through research and communication.

Education

• City University of New YorkBachelor of Arts - BA, English - Professional Writing
• Project Management InstituteCertificate, Project Management

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