Abigail Proffitt

About

With a background in communication and behavioral sciences and hands-on experience across healthcare, finance, and digital media, I bring a versatile, people-focused approach to marketing and copywriting. I’ve created and managed email campaigns, crafted engaging social media content, and uploaded and published branded podcast material—all designed to connect with audiences and drive engagement. My work has included scheduling events, writing compelling copy, and coordinating promotional efforts across platforms like Mailchimp, Facebook, and podcasting tools. I’m detail-oriented, deadline-driven, and comfortable adapting my writing voice to fit any brand. Whether you need help with digital content, campaign messaging, or brand communication—I’m here to help bring your ideas to life with clarity and impact.

Experience

• Virtual Assistant · The Silver Lining Hive2020 – 2021

  Managed email marketing lists using Mailchimp; created and scheduled email campaigns to support outreach goals. Uploaded and published episodes and show notes to podcast platforms, ensuring consistency and timely delivery. Created and scheduled social media content across multiple platforms to promote events and organizational updates. Planned and posted virtual and in-person events on Facebook, maintaining accurate information. Coordinated the preparation and mailing of physical materials.

• Cash Management Associate · Alter Domus2024

  Responsible for managing cash operations, ensuring efficient cash flow processes, and enhancing team communication and training.

• Service Associate · First Merchants Corporation2023 – 2024

  Provided customer service and support in financial transactions and services, while communicating clearly with clients to address their needs and concerns. Assisted with daily banking center operations and business development.

• Associate · Indiana University Health2021 – 2023

  Participated in the Emerging Leaders program, which focused on building a personal brand, developing leadership skills, and fostering professional connections. Contributed to healthcare business operations by enhancing patient experience and satisfaction through effective communication and service support.

• Lifeguard/Head Lifeguard · City of Tipton2019 – 2022

  Ensured the safety of swimmers by enforcing safety protocols and participating in Emergency Action Plan (EAP) training. As Head Lifeguard, led a team of lifeguards and oversaw daily staff operations to maintain a safe and efficient aquatic environment.

Education

• Purdue UniversityMaster of Science - MS, Communication
• Indiana University KokomoBachelor's degree, Social and Behavioral Sciences, General Studies
• Tipton High SchoolAcademic Honors Diploma

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