Abrán Arellano

Abrán Arellano

Marketing and Communications Professional Specializing in Brand Visibility and Engagement

3 yrs experience · Albuquerque, NM · <10 hrs/week

About

I am a fourth-year student at Anderson School of Management, studying Marketing Management with a minor in Communication & Journalism. Currently a Marketing and Communications intern at Housing New Mexico, my experience spans marketing, communications, and digital content creation, with a focus on enhancing brand visibility and engagement. Proficient in Adobe Creative Suite, Microsoft Office, Canva, HubSpot, and Hootsuite. Certified in HubSpot Social Media Marketing and Hootsuite Platform.

Skills

Adobe Creative CloudBrand DevelopmentBrand ManagementBrand StrategyDigital MarketingEditingGraphic DesignHootsuitePhotographySocial Ad CampaignsSocial Media MarketingVideography

Experience

  • Marketing and Communications Intern · MFA Housing New Mexico2023-11-01 –

    Managing social media accounts, creating advertisements, email blasts, and content. Generating over 100,000 impressions per month, editing and writing press releases, and organizing promotional events.

  • Digital Content Specialist · Damaged Goods Clothing2024-01-01 – 2025-01-01

    Developed and executed social media strategies, including creating engaging content, conducting competitor research, and identifying influencers to enhance brand visibility.

  • Athletic Ticket Sales · The University of New Mexico2022-08-01 – 2024-09-01

    Ticket sales and customer service.

  • Sports Marketing Intern · The University of New Mexico2021-08-01 – 2022-08-01

    Game day promotions, hosting events, in-game marketing activities.

  • Team Member · Target Corporation2022-06-01 – 2022-08-01

    Stocking, customer service, loading and unloading freight containers/trucks, remodeling isles and stock rooms.

  • Sport Coordinator and Site Manager · I9 Corporation2023-06-01 – 2023-12-01

    Managing 8-12 employees, directing and setting up sports and games, assisting players and parents, keeping the site running smoothly.

Education

  • The University of New MexicoBachelor of Business Administration - BBA, Marketing/Marketing Management, General
  • The University of New MexicoMinor, Journalism and Mass Communication

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