Abrán Arellano
Marketing and Communications Professional Specializing in Brand Visibility and Engagement
3 yrs experience · Albuquerque, NM · <10 hrs/week
About
I am a fourth-year student at Anderson School of Management, studying Marketing Management with a minor in Communication & Journalism. Currently a Marketing and Communications intern at Housing New Mexico, my experience spans marketing, communications, and digital content creation, with a focus on enhancing brand visibility and engagement. Proficient in Adobe Creative Suite, Microsoft Office, Canva, HubSpot, and Hootsuite. Certified in HubSpot Social Media Marketing and Hootsuite Platform.
Skills
Experience
- Marketing and Communications Intern · MFA Housing New Mexico2023-11-01 –
Managing social media accounts, creating advertisements, email blasts, and content. Generating over 100,000 impressions per month, editing and writing press releases, and organizing promotional events.
- Digital Content Specialist · Damaged Goods Clothing2024-01-01 – 2025-01-01
Developed and executed social media strategies, including creating engaging content, conducting competitor research, and identifying influencers to enhance brand visibility.
- Athletic Ticket Sales · The University of New Mexico2022-08-01 – 2024-09-01
Ticket sales and customer service.
- Sports Marketing Intern · The University of New Mexico2021-08-01 – 2022-08-01
Game day promotions, hosting events, in-game marketing activities.
- Team Member · Target Corporation2022-06-01 – 2022-08-01
Stocking, customer service, loading and unloading freight containers/trucks, remodeling isles and stock rooms.
- Sport Coordinator and Site Manager · I9 Corporation2023-06-01 – 2023-12-01
Managing 8-12 employees, directing and setting up sports and games, assisting players and parents, keeping the site running smoothly.
Education
- The University of New MexicoBachelor of Business Administration - BBA, Marketing/Marketing Management, General
- The University of New MexicoMinor, Journalism and Mass Communication
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