Adriaan van Fulpen

About

Head of Growth & Demand with a proven track record of helping 20+ companies scale effectively through data-driven strategies, cross-functional collaboration, and a deep focus on customer-centric growth. Specializes in B2B growth marketing, strategy development, and implementation of growth audits and AI strategies.

Experience

• Head of Growth · in32024-05-01 –
• Owner · PITTT2024-01-01 –

  Pittt helps B2B companies achieve industry leadership by providing tailored solutions that drive demand and enhance marketing and sales alignment. We combine strategic insights with operational execution to ensure sustainable growth while prioritizing responsible business practices. Our services include growth audits, developing customized growth strategies, implementing data-driven tactics, AI strategy and implementation, and selecting the right tech stack to support growth and efficiency.

• Head of Growth · RocketX2022-06-01 – 2024-01-01

  I led growth initiatives for more than 15 B2B companies, developing tailored growth strategies and go-to-market (GTM) plans that aligned with each company's unique business objectives. Focused on driving customer acquisition and retention by building full-funnel demand generation strategies, optimizing marketing efforts across all channels. Working closely with product and sales teams, I identified new market opportunities and implemented strategies for business expansion. In addition, I led a team of growth marketers, overseeing marketing optimization, KPIs, and budget management to ensure consistent growth and high ROI. My efforts directly contributed to increasing revenue and market share for B2B companies by optimizing their marketing strategies and driving impactful growth.

• Growth Strategist · RocketX2021-04-01 – 2022-06-01

  As a Growth Strategist at RocketX, I was responsible for optimizing the B2B customer journey of our scale-up partners, driving growth through strategic execution and effective marketing automation. I combined growth strategy and execution by leveraging the right segmentation and marketing automation tools, developing and executing marketing campaigns primarily focused on customer acquisition and activation strategies. My role also involved creating and managing the development of social, lifecycle marketing, transactional/triggered, and promotional campaigns. I conducted A/B and segmentation tests to enhance marketing & sales effectiveness, identifying the best practices. This data-driven approach allowed us to continuously optimize campaigns and accelerate growth for our B2B partners.

• Growth Marketer · Nmbrs BV2017-01-01 – 2021-04-01

  As a Growth Marketer at Nmbrs, I was responsible for improving conversion rates across various stages of the customer journey, from awareness through to retention. I focused on optimizing the entire funnel to maximize user engagement and drive growth. Utilizing data analytics tools such as GA, Google Tag Manager, and HubSpot, I gathered insights, measured performance, and made informed decisions to improve key metrics like CAC, MRR, and LTV. This data-driven approach allowed me to continuously optimize marketing strategies for better results. I also promoted a culture of experimentation, consistently testing and refining growth strategies and tactics to identify the most impactful methods for achieving success.

• Accountmanager & Sales consultant · Nmbrs BV2015-09-01 – 2016-12-01
• Co-Founder · Bugenz2015-06-01 – 2018-06-01
• Sales & Business development manager · Be Socialized2015-01-01 – 2015-12-01
• Prive - Student chauffeur · Easy Way2012-02-01 – 2015-01-01

Education

• Vrije Universiteit AmsterdamMsc strategy and identity
• Growth TribeGrowth Hacking
• Amsterdam University of Applied SciencesBachelor of Business Administration (B.B.A.), Commerciële economie (CE)
• Amsterdam University of Applied SciencesMinor Ondernemerschap, Business administration

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