Adrian M Odgers

About

Commercial operating executive with 20+ years of experience building growth systems, commercial operating models, and transformation capability across global enterprises and growth-stage businesses. Proven delivery across regulated and high-growth environments (including DFSA-regulated asset management and DIFC-regulated financial services), with leadership spanning commercial strategy, P&L ownership, customer transformation, GTM/operating system design, and AI-enabled execution. Delivered 3x revenue growth across 12 markets, led $25M+ P&L responsibility, and improved speed to market, cost efficiency, and customer outcomes.

Experience

• Fractional Head of Strategy & Commercial Operations · Leventis AMC2026

  • Leading the build-out of the commercial operating system for a DFSA-regulated asset manager, spanning go-to-market architecture, CRM, and AI-enabled workflows to drive growth. • Architecting a governed AI-native operating model inside a regulated environment, compliance-embedded from day one, and clear human oversight across key decision points. • Designing proprietary fund strategies and supporting Fund Hosting Platform setup for institutional-grade, scalable fund administration.

• Fractional Head of Strategy & Commercial Operations · DCS2025

  • Driving commercial growth infrastructure for a fund hosting and capital introduction platform, with a mandate across GTM, investor origination, and AI-native operating design. • Built the commercial engine in 90 days, including GTM, CRM, sales playbook, generating a pipeline of $150k • Built a structured capital introduction network across family offices and HNWIs, converting ad hoc relationship activity into a repeatable investor pipeline. • Leading AI-native Fund Hosting Platform strategy product vision, operating model, and fund administration infrastructure designed for institutional scale without linear headcount cost.

• Fractional Chief Operations Officer · DE3PBIO2022

  Progressed from Board Advisor - CCO - COO DE3PBIO, Dubai • Progressed from Board Advisor to CCO to COO, building the commercial engine and operating model that scaled the business internationally. The outcome: 3X revenue growth across 12 markets, NPS of 9 maintained and a business positioned as a global leader in AI-enabled food tech. • Built the commercial engine from the ground up, AI-powered GTM, ICP-led market entry, Fortune 500 partnerships with Pladis, Asahi, Sigma, and Duopharma, creating sustainable revenue across GCC, EMEA, LATAM, and APAC. • Installed an AI-enabled operating model that reduced time to market by 40% while sustaining NPS at 9.

• Founder & Investor · Growandco2014

  • Platform for a focused fractional COO and advisory practice, with engagements across financial services, GCC market entry, and venture commercial acceleration (Unorthodox Studio), and venture commercial acceleration (Averroes Ventures). • Portfolio investor across 25+ startups, $1B+ combined valuations and investment committee member for a global syndicate; accelerator partnerships include ProVeg, Big Idea Ventures, and Brinc. • Board advisor across ideation to scale operating model, GTM architecture, and commercial strategy delivered at venture speed with Fortune 500 rigour

• Global CX & Digital Transformation Consultant (Contract) · Natixis2021 – 2022

  • Redesigned global CX operations across 38 markets in support of the CEO’s four-year strategic agenda, leading a cross-functional transformation that delivered 25% NPS improvement and 30% service-level uplift. • Established and deployed AI-enabled service frameworks and a customer-centric operating model that embedded cultural transformation, not just process change, across Investment Banking & Global Markets. • Led capability transformation for 1,400+ staff across 20+ markets, designing and rolling out training frameworks that turned customer-first behaviours from a concept into a measurable operational standard.

• Head, Global Digital Experience Studio · Fidelity International2019 – 2020

  • Appointed to build Fidelity’s Global Digital CX Centre of Excellence, 50 people, 20+ markets, full P&L ownership. Delivered 30% OPEX reduction, 30% faster time-to-market, and 25% NPS uplift. • Deployed Fidelity’s Robo-Advisor and AI-enabled pension solutions across the platform, driving measurable AUM growth and retention improvements at scale. Won two board awards. • Designed the governance and agile operating model that delivered global reuse, standardised delivery, and a unified operating system that replaced regional fragmentation with institutional-grade execution.

• Director, Global Digital Solutions · Fidelity International2016 – 2019

  • Fidelity needed to unify its digital CX operations across 20+ markets to deliver the CEO’s 5-year vision for wealth management. Led the transformation: $10M+ budget, 100+ specialists, 50+ products redesigned. 50% faster speed-to-market. 25% cost reduction. NPS and AUM measurably improved. • Built the governance and operating model that sustained it, chaired the Global Digital Committee, drove alignment across sales, marketing, operations, and technology, and coached regional leaders to embed execution standards that outlasted the programme. • Architected Fidelity’s innovation capability, establishing Global Practice Groups, startup accelerator partnerships, and a MarTech strategy that elevated enterprise digital maturity well beyond standard transformation programme deliverables.

• Managing Director · Ogilvy2012 – 2014

  • Directed a $25M P&L and 120-person digital, design, and CX business at Ogilvy Singapore, 15% revenue growth at 20%+ margins, with Fortune 500 partnerships including Apple, Google, P&G, Unilever, and Tiffany. • Revamped a 30-year legacy GTM and operating model across over 500 APAC regional teams, restructured client acquisition, service delivery, and commercial frameworks to compete in a digitally driven market while maintaining profitability. • Developed the leadership bench and performance culture that made results repeatable and embedded into the organisation’s operating standards. Five international awards, including Gold at the 2012 Innovation Process Awards and Silver at the 2013 Effie Awards.

• Director of Digital, Asia · Tag Worldwide2010 – 2012

  • Brought in by the executive team to transform Tag Worldwide’s digital capability and operating model, to position the business for acquisition, the mandate succeeded. DHL acquired the business. • Built and led a 30-person digital business that tripled revenue in 12 months, delivering 40-60% margins. • Established Asia’s first Digital Centre of Excellence and scalable delivery capability across 3 strategic markets.

• Director of Digital & Operations EMEA · WPP2003 – 2010

  Progressive leadership, Senior Account Manager · Project & Operations Director · Head of UK WPP, London • Promoted four times in seven years, culminating in regional digital and operations leadership across multi-market teams, £750k +budgets, and 25%+ margins. • As Head of UK, scaled the agency to £2M +revenue and delivered digital transformation programmes for Microsoft, Unilever, P&G, Accenture, and HP.

Education

• University of Technology SydneyGraduate Certificate
• University of NewcastleBachelor of Arts

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