Adriana Serrano Ramírez

About

Hello 👋 – My name is Adriana, and I'm a Content & Social Media Strategist with 10 years of professional experience. I started my career at Deloitte as an auditor and CPA, then transitioned into digital marketing at Red Ventures, where I had multiple roles such as SEO, Product Manager, Social Media Manager, and Content Lead. What do I enjoy about content marketing? I love turning complex ideas into stories that resonate. My go-to approach? Strategy, structure, and keeping things simple – both in the process and the message. It’s the key to standing out in today’s fast-paced digital world. When I'm not working, you can find me sewing, crocheting, or hanging out with my dachshund Dumbo. 🐶 Looking forward to collaborating! 🤝

Experience

• Content & Social Media Strategist · Adriana Serrano-Ramírez10-01-2022

  Personal Brand Strategy, Social Media Strategy, Content Strategy & Creation, Project Management

• Digital Marketing Senior Associate (Multiple Roles) · Red Ventures Puerto Rico10-01-2018 – 12-01-2021

  DEI Culture & Engagement Manager (Internal Rotation) July 2022 – September 2022 Spearheaded Diversity, Inclusion, and Belonging (DIB) initiatives, overseeing 7 Employee Resource Groups (ERGs) and 3.5K professionals. Conducted company-wide surveys, collaborating with leadership to analyze results, identify areas for improvement, and shape future DEI programming. Sr. Associate | Digital Marketing October 2018 – July 2022 • Content & Brand Lead (PlateaPR): Drove growth strategy for @plateapr, a Puerto Rican brand promoting local tourism and small businesses. Increased social traffic by 100K+ and maintained a 4.5% engagement rate over 2 years. • Social Media Manager: Partnered with Lonely Planet (3M followers) for social promotions, including IG Live (90K reach) and IG Takeover (220K impressions), significantly boosting audience engagement. • SEO & Product Manager: Led the launch of www.plateapr.com/en, achieving Page 1 Google rankings within two months and driving 12K monthly sessions. Competed successfully against top travel sites to increase visibility. • Customer Experience Expert: Conducted A/B Testing and UX optimizations on interest.com and thesimpledollar.com, resulting in a 30% increase in conversion rates and improved user experience for mortgage rate research.

• Learning and Development Program Lead · Red Ventures Puerto Rico01-01-2021 – 12-01-2021

  • Volunteered to lead the SJU office Learning and Development program, promoting continuous growth and innovation. • Recognized as the Most Nominated Woman of the Year and Culture and Community Ambassador at the Red Ventures Puerto Rico Women's Employee Resource Group Annual Summit. • Organized 12 events (1 monthly event with ~50 attendees), covering topics such as learning from failures, mental health at work, and continuous education. • Identified skill gaps (content marketing, YouTube, social media, communication), curated and delivered learning materials to 100+ professionals. • Collected feedback through retroactive ceremonies to improve future sessions and reported monthly updates to senior leadership on event outcomes and participation.

Education

• Morning BrewMorning Brew Accelerator Program, Business
• Villanova UniversityBachelor of Science (B.S.), Accounting / Business Analytics Minor

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