adrianne bohanann
Social Media Manager | Content Strategist for Small Brands & Creators
5 yrs experience · Fort Worth, TX · <10 hrs/week
About
I love helping brands find their voice and build an online presence that feels warm, clear, and true to who they are. Before social media, I spent six years in merchandising operations at Ralph Lauren organizing launches, managing product stories, and working closely with creative teams. That experience taught me the power of timing, visuals, and thoughtful storytelling. Now I use that same energy to plan content, organize systems, and create strategies that help small businesses and creators grow with confidence.
Skills
Experience
- Merchandising Operations Associate - Polo & RLX Mens, Golf, Sports & Special Projects, Womens & Kids Brands · Polo Ralph Lauren01-01-2023 –
Oversee merchandising operations across Men's, Women's, and Kids' categories; align with seasonal strategies and business objectives. Led cross-functional projects including major sports partnerships (Olympics, US Open) and high-profile brand collaborations. Implemented efficient processes, delivered analytical reports to track purchasing activity, and managed the corporate merchandising/calendar across departments. Trained and onboarded new team members; led end-to-end merchandising strategy for retail outlet assortments, ensuring alignment with seasonal objectives and business goals. Served as backbone for cross-functional inquiries and operational continuity.
- Merchandising Operations Associate - Mens Polo · Polo Ralph Lauren01-01-2022 – 01-01-2023
Worked on merchandising operations for full-price & Polo Factory Stores in Mens Polo with a specialty in the wovens categories. Overseed outlet assortments from top to bottom and partnered with full-price partners for the mainline assortments. Worked with CFTs to ensure success season after season and ensuring accurate data across systems.
- Merchandising Operations Assistant · Ralph Lauren09-01-2020 – 12-01-2021
Worked on data entry and merchandising operations across Men’s Wovens for Full Price and Polo Factory Stores, including dress shirts, sport shirts, tailored clothing, neckwear, swimwear, outerwear, rough wear, denim, RLX, golf, special projects, and Made to Measure. Maintained high standards of data integrity through accurate, high-volume data entry supporting product setup and seasonal reporting. Owned Polo Factory Store merchandising setup and process for Wovens, ensuring efficient product flow and alignment with seasonal strategies.
- Assistant Merchandiser - Mens Polo · Ralph Lauren06-01-2019 – 11-01-2020
Partnered with two Merchandising Directors to plan, track, and execute seasonal assortments across key men's categories. Supported buying and product line reviews, prepared detailed reports, and ensured accuracy in PLM and seasonal line plans. Managed high-volume product setup and seasonal reporting, maintaining strong data integrity standards. Created an Excel-based tracking system that is still used by the Men's Merchandising team as of 2025. Collaborated with the Outerwear, Tailored, and Accessories teams to align seasonal strategies.
- Merchandise Coordinator · Winston Retail03-01-2019 – 07-01-2019
- Store Associate · Kirbys Kloset02-01-2019 – 06-01-2019
Worked part time at a boutique in Odessa, TX to learn how a small business was ran and gain further retail experience.
- Retail Management Intern · Nordstrom06-01-2018 – 08-01-2018
Explored the retail industry through hands-on experience with floor sales, buying, and Merchandising. Gained exposure to many levels of the management team and their responsibilities through shadowing my department manager and being introduced to key leaders within the company.
Education
- Texas State UniversityBachelor of Science - BS, Fashion Merchandising
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