Aisha Ayoade

About

Aisha Ayoade is the Co-Founder and Creative Director of Yellowzine, a platform dedicated to championing inclusivity in the arts and creative industries. Yellowzine bridges the gap between underrepresented talent and the broader creative world, producing impactful campaigns, exhibitions, and cultural consultancy projects that challenge norms and amplify new voices. The platform has collaborated with leading brands including Nike Jordan, PUMA, and The Horniman Museum, while its work has been featured in prominent publications such as Dazed, ELLE Magazine, It's Nice That, and Campaign. Previously, Aisha served as Marketing and Advocacy Manager at Futerra, a sustainability-focused strategy and communications agency. At Futerra, she led high-impact marketing campaigns, including partnerships that generated over 113 million online impressions, events with more than 9,000 attendees, and innovative strategies that grew the agency’s audience and reach. Aisha’s expertise spans creative direction, cultural curation, and marketing strategy, and she has worked with a range of global organizations and cultural institutions to deliver meaningful creative projects. A former D&AD Award Judge, she is passionate about driving cultural conversations and creating work that exists at the intersection of creativity, culture, and social impact. She is an award-winning copywriter and marketing professional with over seven years’ experience in campaign-building and cultural marketing across the creative industry.

Experience

• Co-Founder · Yellowzine05-01-2017

  • Conceptualised and delivered a digital campaign for Nike Jordan to celebrate the significance of the brand within London youth culture through culturally resonant storytelling. • Led the copywriting and editorial direction for Yellowzine’s print magazine, commissioning and editing over 100 articles across four sold-out issues. • Achieved an audience of over 10,000 engaged creatives by developing useful and relevant content both online and in print, fostering meaningful connections within the creative community. • Collaborated with over 200 visual artists through the production of an annual print magazine, online content and in-person events. • Delivered sold-out creative workshops and events for clients such as The Tate Modern and House of Illustration, demonstrating a proven ability to create strategic partnerships and impactful cultural experiences. • Curated the “Out of Context” exhibition at the Horniman Museum, amplifying underrepresented voices in the visual arts.

• Freelance Creative Direction, Marketing and Community Consultancy · Freelance2023-01-01 –

  Drawing on over seven years of experience engaging with creative communities, I deliver innovative, fresh solutions tailored to each project’s needs. Specializing in: Creative direction: Leading the vision and execution of projects, from concept development to delivery, ensuring alignment with cultural and organizational goals. Copywriting and storytelling: Crafting compelling content and narratives that connect with audiences and drive meaningful engagement. Creative curation: Designing and producing exhibitions, events, and campaigns that foster impactful cultural resonance. Marketing and communication strategies: Building compelling narratives and actionable plans to help brands and organizations connect with audiences in authentic ways. Workshops and presentations: Curating and facilitating workshops, panels, and events that explore creativity and inclusivity in the arts and beyond. Consultancy: Offering strategic advice on brand development, storytelling, and audience engagement to help organizations resonate with today’s cultural landscape.

• Marketing and Advocacy Manager · Futerra10-01-2021 – 12-01-2024

  Identified and secured various influencer partnerships to inspire youth action for climate resulting in 113 million total online impressions and significant campaign engagement. Designed and implemented a marketing strategy for a high-profile New York event, achieving over 14,000 attendee registrations and 3.4 million online impressions. Expanded the subscriber base by building a network of 20,000 email subscriptions through strategic social listening and delivering engaging, value-driven newsletters. Collaborated within diverse teams to brainstorm innovative marketing concepts, integrating multiple perspectives to develop and execute impactful campaigns from ideation to completion. Achieved a 60% year-on-year growth in engagement and reach across major social media platforms, surpassing industry benchmarks and driving a substantial increase in web traffic.

• Copywriter · Futerra07-01-2018 – 10-01-2021

  Developed a comprehensive internal toolkit for BAFTA’s WeAreAlbert, helping media professionals integrate sustainability into their productions. Wrote external-facing manifestos and brand storytelling frameworks for Appletiser and Ballantine’s, refining their tone of voice and messaging. Scripted a brand video for Tommy Hilfiger, distilling the company’s strategy into a compelling visual narrative. Produced newsletter and social media content for multinational personal care company KAO, engaging global audiences with fresh, engaging copy across multiple platforms. Crafted editorial articles, internal reports, and toolkits, ensuring consistency in messaging while adapting tone for different platforms and audiences. Collaborated with designers and strategists to create impactful content that aligned with client brand values and broader business objectives.

• Account Management Intern · VMLY&R (MA)2018-04-01 – 2018-07-01
• Marketing And Promotions Intern · Chocolate City Group2016-06-01 – 2016-07-01

  • Create a database through twitter documenting the amount of times songs are played on the radio. Liaison with radio stations to ensure that all plays are tweeted. • Proposed strategies of marketing according to constant market research of radio plays and support. • Attending press launches, meetings and conferences etc.

Education

• The University of SheffieldBachelor’s Degree, English Language and Literature
• Digital Marketing InstituteDiploma, Digital Marketing
• Imperial College LondonContemporary Art of Africa

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