Akshaya Chandrasekaran

About

I’m a B2B SaaS marketer with 7+ years of experience building growth engines at the intersection of product, field, and ecosystem marketing. My work focuses on turning communities, partnerships, and events into structured GTM motions that generate pipeline and accelerate adoption. I began my career in product marketing for Zoho Creator, Zoho’s low-code application development platform, managing product launches, vertical campaigns, and customer advocacy. I helped deliver this narrative at Zoho’s global conferences and developer events, presenting the platform to customers, developers, and partners. More recently at SuperOps, I led global events and outbound marketing, turning tradeshows, CXO roundtables, and virtual conferences into structured GTM programs that drive engagement and pipeline. I enjoy building experiences where product, community, and storytelling come together to move buyers from curiosity to conviction. I am a passionate communicator and pride myself in my ability to hold an audience. I have delivered presentations and represented my company all around the world. Through my work I have learnt to be decisive and self-directed in situations of ambiguity.

Experience

• Lead, Segment and Global Field Marketing · SuperOps03-01-2024

  Field & Event Marketing: Managed global events charter with 25+ events across EMEA & NA, launched and scaled SuperSummits, organized virtual conferences, and executive roundtables. Partner & Ecosystem Marketing: Co-marketing with ESET & Pax8. Segment & Outbound GTM: Led mid-market expansion and event-driven demand engine.

• Developer and Partner Marketing Manager · Zoho Corporation12-01-2018 – 04-01-2022

  Partner Marketing & Enablement: Managed MENA partner relationships, partner GTM launches, and enterprise partner positioning. Creator Developer Program & Community: Managed a global developer community, expanded certification ecosystem, launched developer portal, and engaged community through webinars and AMAs.

• Marketing Analyst · Zoho Corporation05-01-2015 – 12-01-2018

  Collaborated with various teams for lead-generation campaigns, optimized landing pages, managed event marketing, and contributed to the transition to Enterprise pricing.

• Digital Marketing Intern · Sano Technologies LLP01-01-2015 – 02-01-2016

  Developed social media creatives and ad copies for the healthcare tracker and diabetes management application, dchek.

• Market Research Intern · Tata Chemicals Consumer Products Division - TATA Salt and I Shakti Dal05-01-2015 – 07-01-2015

  Gained experience in sales and distribution, conducted a retail market survey, and provided research inputs for increasing awareness and coverage.

Education

• PSG Institute of ManagementMaster of Business Administration (M.B.A.), Marketing, Brand Management, Consumer Behavior and Strategy
• SSN College of EngineeringBachelor of Engineering (B.E.), Biomedical Engineering
• Padma Seshadri Bala Bhavan Sr. Sec. SchoolHigh School Diploma, Biology/Biological Sciences, General

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