Alberta B.

About

I'm a dynamic professional with 18 years of experience in the SaaS industry, specialising in product marketing, go-to-market strategies, and customer acquisition and retention. I have built and led high-performing product marketing teams that drive strategic growth and successfully launched several SaaS products. My expertise includes bridging the gap between customers, product development, marketing, and sales, while optimising market strategies to increase brand visibility and engagement. I’ve successfully implemented new pricing models, transitioned traditional businesses to SaaS ecosystems, and forged strong relationships with C-level executives and industry analysts like Gartner, IDC, and Forrester.

Experience

• Head of Product Marketing · The Access Group2025-03-01 –
• Company Owner · oceanwavegrowth.com2025-02-01 –

  Ocean Wave Growth helps SaaS start-ups accelerate growth by executing tailored GTM strategies and aligning marketing, sales, and product teams for consistency and scalability.

• VP of Marketing · Scoutbee2023-10-01 – 2025-02-01

  Led the transformation of the marketing function, building and nurturing a high-performing team, elevating brand presence, content strategy, and customer engagement. Focused on collaboration with sales, strategic partnership with SAP, and aligning marketing efforts with the ICP. Created impactful content, overhauled website messaging, and generated marketing assets to boost lead generation and retention.

• Product Marketing Director · Scoutbee2023-10-01 – 2024-03-01

  Built and managed the product marketing function, establishing go-to-market strategies, product positioning, and pricing. Promoted to VP of Marketing to lead a strategic shift towards a more scalable, digital-first marketing approach.

• Product Marketing Director · Puzzel2021-05-01 – 2023-09-01

  Led the product marketing function, shaping strategies that aligned customer needs with product vision. Managed product launches, pricing models, analyst relations, and won industry recognition including Frost & Sullivan’s Company of the Year.

• Head of Product Marketing & Growth · Avora2019-11-01 – 2020-12-01

  Created product marketing strategy, developed ICP, crafted messaging, enabled sales, managed analyst relationships, and led demand generation and ABM programs.

• Senior Product Marketing Manager · Puppet2016-10-01 – 2019-11-01

  Led product launch campaigns, defined value propositions, represented the company at industry events, and built business cases for Puppet’s products.

• Senior Product Marketing Manager · Experian2011-03-01 – 2015-12-01

  Developed go-to-market strategies for Identity & Fraud solutions, led product launches, demand campaigns, and sales enablement, and conducted competitive analysis.

• Online Marketing Manager · Betfair - The Sporting Exchange LTD2006-08-01 – 2011-03-01

  Managed affiliates, SEO, PPC campaigns, CRM, web content, and performance tracking to drive revenue and customer growth.

Education

• Università degli Studi di SalernoDegree, Business Communication
• Ateneo Impresa Business SchoolMaster Degree, Public Relations

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