Alex Wolff

About

Proven track record of working across internal and external teams to craft innovative and efficient media strategies. Creative thinker with success in applying data driven insights strategically in multi-channel B2B & B2C campaigns. Self-starter with a knack for identifying new and cutting-edge ad technology in order to engineer media data and transform it into business value to activate and optimize high performing campaigns. Motivated worker that takes advantage of opportunity to own and deliver on projects. Highly respected by peers for eager, collaborative and flexible working style. Effective and willing teacher and reliable member of high performing teams. Experienced in industries such as technology, finance, and media.

Experience

• Director, Marketing Technology & Operations · Rocket Software2024-04-01 –
• Senior Manager, Marketing Technology and Operations · Rocket Software2022-06-01 – 2024-04-01
• Global Marketing Project Manager · PwC2021-05-01 – 2022-06-01
• Media & Ad Technologist, Marketing Technology & Analytics · John Hancock2019-08-01 – 2021-05-01

  Lead advertising technology, media strategy and marketing analytics for a global financial services company. Partners across both John Hancock and Manulife to provide strategic direction, deploy media tracking, activate and optimize media campaigns, and provide qualitative and quantitative analysis. Oversee campaign planning process acting as liaison between internal stakeholders and agency partners during briefs and RFPs. Manages agency partner to ensure QA. Leads collaborative weekly optimization efforts across all channels. Continuously drives improvements to ad technology and media analytics products.

• Ad Operations Specialist, DBi · Havas Media Group2019-01-01 – 2019-08-01

  Led Agency Ad Operations for Fidelity Investment’s Wealth Management, Retirement and Institutional lines of business. Managed DCM and oversaw entire launch process including asset QA, trafficking QA, implementation, troubleshooting and post launch confirmation. Collaborated with Havas Analytics and the Fidelity Client Teams to build site tagging and data collection strategy as well as media testing strategy. Managed relationship with 4th party verification vendors to ensure viewability/brand safety.

• Ad Operations Analyst, DBi · Havas Media Group2018-01-01 – 2019-01-01

  Ad Ops Analyst for collection of Havas clients (Titleist, Footjoy, Blue Cross Blue Shield, Goodyear Tires, Bob’s Discount Furniture, Rite Aid, Eastern Bank & Perfetti Van Melle) known as “Mixed Accounts”. Managed & trafficked campaigns in DCM/Sizmek and oversaw media tag implementation. QA’d all tags and handled troubleshooting with publishers and/or ad tech partners. Implemented and streamlined consolidated launch process across all “Mixed Accounts

• Caterer Partnerships · ezCater2017-04-01 – 2017-08-01

  Solicited new business via lead gen and outside sales calls to restaurants in designated territory. Presented ezCater's value and tailor-fit each account to the platform based on restaurant needs. Leveraged ezCater clientele to position the ezCater marketplace as a pay-on-return marketing tool. Worked across multiple departments to streamline partners’ catering businesses.

• Business Development / Ad Sales · American City Business Journals2016-07-01 – 2017-04-01

  Worked with clients throughout Boston to conceptualize multi-platform digital media campaigns. Functioned as point person for marketers and agencies from development to execution. Input media plans and generated Insertion Orders for client campaigns. Worked closely with trafficking and analytics teams to monitor/measure effectiveness of campaigns. Used performance analytics to optimize campaigns and create upsell opportunities. Worked with digital teams to put together comprehensive proposals to present to prospective clients. Acted as liaison between Creative, DevOps teams and the client/agency to ensure deliverables were received in a timely manner, and campaigns launched correctly.

• Regional Promotion Manager · Columbia Records2014-10-01 – 2015-11-01

  Managed artist radio campaigns remote from home office at over 100 radio stations. Identified, fostered, and maintained strong working relationships with radio and related media within market region which often required after-hours entertainment and regular travel. Worked with A&R, Publicity, Marketing, and Release Planning to create plans for Columbia artists. Used digital and sales performance analytics to help execute plans and obtain airplay. Managed promotional marketing budget and oversaw artist/radio events in southeast market.

• Coordinator/Assistant · Columbia Records2013-07-01 – 2014-09-01

  Promoted music video campaigns and fostered relationships with TV & streaming partners. Advanced content production for Columbia artists, by soliciting treatments, obtaining insurance certs, and handling production invoices. Worked with marketing and release planning departments to schedule the roll out and conceptualize release plans.

Education

• University of Wisconsin-MadisonBachelor of Arts, Legal Studies, Film
• General AssemblyFEWD Certificate, Front End Web Development
• Sharon High SchoolHigh School Diploma

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