Maria R.

About

With a Bachelor's degree in Public Relations & Strategic Communication from American University, I have cultivated a robust career in marketing. Currently, I serve as the Growth Marketing Manager at SureDone, where I develop and implement strategies to drive user acquisition and retention. I am also the Founder of Catch a Cloud Marketing, LLC, overseeing the company's vision and strategy. Previously, I was a Marketing Manager at RocketDocs, where I significantly improved lead generation efficiency and managed various marketing contractors. My earlier roles include Marketing Analyst at RocketDocs and Marketing Specialist at Swagdog, where I honed my skills in lead generation, account management, and email marketing. My educational journey began at The Overlake School, where I completed my high school education.

Experience

• Growth Marketing Manager · SureDone04-01-2024

  As a Growth Marketing Manager, likely responsible for developing and implementing strategies to drive user acquisition, engagement, and retention. This includes managing marketing campaigns, analyzing performance metrics, and optimizing marketing efforts to achieve business growth.

• Founder · Catch a Cloud Marketing, LLC12-01-2023

  As the Founder, likely responsible for establishing the company's vision, strategy, and overall direction. This includes overseeing all operations, developing business plans, and leading marketing initiatives to drive growth and success.

• Marketing Manager · RocketDocs04-01-2023 – 04-01-2024

  Responsible for developing and executing a comprehensive marketing plan and strategy for our enterprise B2B SaaS AI-powered software for RFP professionals. This included managing various contractors including SEO, SEM, and Web Design. Leveraged creative strategies on a minimal budget to earn an average leads increase of 22% month-over-month since fully owning all marketing efforts, with the highest increase being 64% in one month compared to the previous. Orchestrated creative strategies and maximized organic reach in Q1 2023 to generate 50% of the leads in Q1 2022, on a $0 budget compared to $60,000 the previous year. Implemented data-driven strategies that significantly improved lead generation efficiency, decreasing the Cost Per Lead by 56% from Q2 2022 to Q2 2023.

• Marketing Analyst · RocketDocs09-01-2022 – 04-01-2023

  Lead Generation: Spearheaded lead generation efforts via email marketing campaigns, sales enablement, paid search, organic search, and content creation. Account Management: Manage our HubSpot, Salesforce, and ZoomInfo accounts along with maintaining our WordPress site and other profiles.

• Marketing Specialist · Swagdog04-01-2023 – 06-01-2023

  Email Marketing: Built & reported on cold email campaigns utilizing Woodpecker to drive lead gen efforts. Prospect List Building: Learned Seamless.ai to build prospect lists, targeting industries, job titles, and company verticals, along with intent targets.

Education

• American UniversityBachelor's degree, Public Relations & Strategic Communication
• The Overlake SchoolHigh School Degree, Student

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