Alexa Gerber

About

Hi, I'm Alexa! I am 27 years old & based in Austin, TX. I studied Business Management, Marketing, & Data Science/Analytics at Tulane University (graduated in 2019). I am certified in Excel by Microsoft and was a Teaching Assistant at Tulane to help others become certified as well. I specialize in: - E-commerce marketing - Digital SaaS sales/outreach (business development) - Salesforce - Klaviyo - LinkedIn / LinkedIn Sales Navigator - Writing, editing, & copywriting - Data analytics (Excel, Google Sheets, & Google Analytics) - Research - Photography / photo editing - Videography / video editing - Social media marketing (TikTok, Instagram, Facebook, & others) I have also worked as a professional actress, singer, and voice-over artist.

Experience

• Enterprise Business Development Manager · Wunderkind (formerly BounceX)06-01-2021 – 07-28-2022

  • Piqued the interest of Enterprise e-commerce executives (seeing $11M to upwards of $100M/yr in digital revenue) • Demonstrated a strong track record as a top performer • Incited interest from Enterprise brand executives via networking events, cold outreach, referrals, etc. • Formed strategic relationships with brands + agencies to secure revenue growth & build credibility • Acted as a hands-on, consultative leader throughout full sales cycles (from lead generation to close) • Consulted brands + agencies on best-in-class digital marketing strategies (via email & SMS)

• Mid-Market Business Development Associate · Wunderkind (formerly BounceX)10-01-2020 – 05-31-2021

  • Piqued the interest of Mid-Market e-commerce executives (seeing $4M-$10M/yr in digital revenue) • Conducted personalized outreach to decision-makers (via email & LinkedIn) to drive meetings • Sourced discovery calls & demos for my Director to lead • Worked closely with the Marketing team, taking on a key role in growing the Client Referral Program

• Sales Enablement Analyst · Wunderkind (formerly BounceX)02-18-2020 – 09-30-2020

  • Qualified and expand account lists across the BD team • Directly supported 5 Enterprise reps, providing critical research & copy for cold outreach • Discovered a record number of referral routes, increasing the rate of overall closed deals by +25% • Designed a new Sales Navigator training for the Sales team + new hires (*still administering to date)

• Teaching Assistant: Intro to Business/Data Analytics (INFO 1010) · Tulane University, A.B. Freeman School of Business08-19-2019 – 12-20-2019

  • Set students up for success prior to their Microsoft Excel certification exams • Held laboratory sessions to clarify solutions to complex business problems presented in Excel

• Social Media (Music) Intern · Total Assault LLC07-02-2018 – 08-24-2018

  • Collected & interpreted data from user interactions on music clients’ digital outlets through Excel • Crafted social media marketing strategies for multiple clients to influence campaigns • Increased clients’ following & engagement by approximately 20% • Edited video footage for a client’s YouTube channel (received over 22.5k views) **I also interned for this company in June 2014

• Production Intern · Headroom NYC05-01-2017 – 07-31-2017

  • Liaised with clients, regularly coordinating castings as well as recording sessions • Selected audio components for clients to incorporate into their commercials and ad campaigns

• Senior Manager, Business Development · Invok Brands09-01-2022 – 06-01-2023

  • Led all new business efforts throughout the sales cycle – from lead generation to close • Made crucial departmental decisions alongside the company’s CEO and Partners • Networked and established rapport amongst brand leaders at industry events (CPG, alcohol, etc.) • Constructed the company’s first referral program to increase net new revenue in 2023 • Delegated tasks to achieve top-line growth goals (i.e, content planning, email, & social marketing)

Education

• Tulane UniversityBachelor's Degree, Bachelor of Science in Management

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