Rayna Velasquez

About

I'm a creative marketing and media specialist with a passion for driving results through compelling campaigns and strategic partnerships. With experience across graphic design, advertising, and media, I help brands tell their story and reach the right audience. Whether it's crafting eye-catching visuals, optimizing paid ads, or building long-lasting partnerships, I thrive on delivering impactful solutions that align with business goals. I’m always looking for exciting projects in marketing, media, and partnerships to bring fresh ideas to life.

Experience

• Social Media Coordinator · Alexandria Downtown Merchants Association07-01-2024

  Increased Deliverables (As of Oct. 2024): ● Reach 111% ● Interactions 445% ● Messaging 100% ● Follows 5.4% ● Frequency & Consistency 44% Responsibilities: ● Develop a regular content calendar featuring diverse content highlighting member businesses and events in Downtown Alexandria ● Create compelling captions, stories and posts that showcase the unique offerings of member businesses, utilizing shared and organic content via photo, video, graphics and live streams ● Maintain a consistent brand voice and visual aesthetic across all platforms ● Respond promptly and professionally to comments and messages ● Track key social media metrics such as reach, engagement and follower growth ● Analyze social media data to understand audience demographics & preferences ● Work closely with the ADMA board and member businesses to gather content and promote events ● Collaborate with other marketing & communication initiatives within the ADMA Testimonial: "Since Rayna began working on social media for our association, we have seen significant increases in engagement. She is a self-starter and has independently created tools to organize and encourage communication between our members about their upcoming events. Her work is highly professional and well designed, and she is always open to feedback and direction. " - Staci B., Board Member

• Account Manager, Local Ad Sales @ WCCO-TV · Paramount12-01-2023

  ● Deliver compelling presentations to C-Suite executives showcasing linear broadcast television, OTT streaming and sponsorship opportunities while effectively engaging prospective clients ● Build effective digital, social and linear media plans that drive revenue and accomplish client KPIs ● Sold ad space for high-profile events including the Super Bowl, Grammy Awards, The Masters, March Madness, and more, driving significant revenue and brand visibility. ● Consistently achieve and surpass monthly and quarterly sales targets ● Create Integrated Marketing materials for 7 account executives and 50+ external clients ● Cultivate and maintain strong client relationships with 50+ direct advertisers and ad agencies to ensure satisfaction and retention ● Utilize Strata, Vivvix and Scarborough to develop customized sales presentations and ad campaigns

• Account Executive · Worldwide Express07-01-2022 – 11-01-2023

  ● Consulted with C-suite executives to provide solutions for supply chain inefficiencies ● Cold called 50+ decision makers daily to effectively communicate process improvements and technological enhancements, resulting in 2+ meetings set per week. ● Collaborated with operations and account managers to ensure exceptional customer satisfaction ● Developed and presented streamlined technology solutions and detailed analyses to meet client needs ● Coordinated, developed, and managed all aspects of the proposal process from development to closure, including training on e-commerce platforms such as Shopify and ShipStation for new clients.

• Sales Development Program · UnitedHealth Group06-01-2020 – 07-01-2022

  ● Provided support to 40+ Medicare brokers and leaders, resolving issues and ensuring smooth operations ● Exceeded performance metrics consistently, showcasing sales acumen and customer focus ● Facilitated training sessions for brokers, aiding in onboarding and skill development ● Collaborated with member retention initiatives, contributing to retention efforts during peak seasons ● Successfully completed 18-month Sales Development program

• Social Media Marketing Intern · Mix Cosmetiques10-01-2018 – 01-01-2019

  ∙ Wrote content website, social media, and online ads, enhancing brand visibility and engagement. ∙ Organized company events including Grand Opening and Small Business Saturday ∙ Conducted website updates to ensure information accuracy and relevance. ∙ Prepared social media posts resulting in a 351% increase in Instagram viewers from start of internship to end ∙ Assisted in taking photographs of products and events, contributing to the visual marketing strategy. ∙ Created flyers and advertising materials to support promotional campaigns.

• Marketing & Design Intern · American Solutions for Business05-01-2018 – 08-01-2018

  ∙ Produced creative social media posts on LinkedIn, Instagram, Facebook and Twitter & posted at peak web traffic hours. ∙ Assisted colleagues and adapted to feedback in a professional environment. ∙ Organized and managed multiple tasks prior to specified deadlines. ∙ Designed flyers, ads, social media banners, a van wrap & more. ∙ Created direct mail, e-mail and print media ∙ Coordinated and executed product photoshoots.

• Server · Lake Life Hospitality Group09-01-2017 – 07-01-2021

  ● Provide exceptional service, taking orders, and ensuring a great dining experience. ● Train and onboard new staff, upholding high service standards. ● Multitasking in a fast-paced environment ● Handle payments and close out checks with precision. Responsible for my own daily cash and pay out. ● Collaborate with the kitchen to meet customer expectations. ● Endorsing food and beverages, thus generating sales ● Certified and trained in wine and alcohol service, enhancing the guest experience.

Education

• University of Minnesota DuluthBachelor of Business Administration - BBA, Marketing, Graphic Design
• Alexandria Technical and Community CollegePSEO

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