Alexa Norris

About

Hi there! I am an experienced marketing and operations professional with a background in building scalable marketing programs for early-stage companies. Skilled in event strategy, sales enablement, and project management, with a passion for aligning marketing and sales teams to drive measurable growth, I have turned fragmented marketing efforts into structured, data-driven systems that support long-term success. My focus areas include: - Marketing systems setup & automation - Sales enablement & CRM optimization - Event marketing & partnership development - GTM strategy & campaign execution With a masters in Digital Strategy and four years of experience exclusively in B2B start ups, I've had the privilege of scaling very quickly and learning all of the ins and outs of managing a marketing department in tech!

Experience

• Marketing Manager · OpenTug03-01-2023

• Marketing Coordinator · PeopleGuru09-01-2021 – 03-01-2023

  Restructured the marketing funnel and MQL qualification standards improving meeting conversion rate from 17% to 39%. Set and managed yearly marketing budget (500k) and made buying decision for new tools, lead sources, etc. Strategized and executed on paid social and search advertisements to drive leads. Improved SEO rankings for several keywords leading to first page rankings for keyword term “HCM Solutions”. Delegated projects and tasks for the supporting marketing team and interns. Organized, planned, and coordinated conferences, trade shows, and events. Updated marketing and sales materials. Trained new sales and marketing hires.

• B2B Growth Marketing Lead · RevvSpark02-01-2022 – 03-01-2023

  Created company SOP documents. Manage various social media accounts with branded content creation, scheduling and engagement. Report on client results and present KPIs monthly. Write and structure various marketing pieces for clients. Support in website redesign and various project efforts.

Education

• University of FloridaMasters of Arts, Communications- Digital Strategy
• University of Central FloridaBachelors of Arts, Communications - Advertising and Public Relations

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