Teddy Evrard B.
Marketing Strategist and GTM Expert with Knack for Customer acquisition.
9 yrs experience · Dubai - United Arab Emirates · <10 hrs/week
About
''Everything is downstream of lead generation. If you can generate a consistent flow of leads, then everything else is fixable.'' Results-driven growth and operations leader with extensive experience in scaling startups, driving revenue growth, and implementing innovative marketing and sales strategies. Proven track record in building and managing cross-functional teams, establishing strong brand presence, and leveraging data analytics to inform decision-making. Expertise in Social Media acquisition, SaaS, marketplace platforms, and community-driven marketing.
Skills
Experience
- Fractional GTM Consultant · Clipmasters.io10-01-2024 – 12-01-2024
Contributions: - Rebuilt company messaging to align with target audience pain points and value propositions. - Developed and implemented a new Go-to-Market Strategy, improving market positioning and customer acquisition. - Created a high-converting outbound email sequence, resulting in 12 monthly appointments through automated workflows. Results: - Increased Monthly Recurring Revenue (MRR) from $10K to $50K in 2 months, a 5x growth. - Established a scalable sales messaging framework, enabling sustained growth. - Continued collaboration to optimize strategies and ensure long-term success of the team
- Fractional Marketing & Sales Officer · Musevent08-01-2024 – 10-01-2024
- Redesigned messaging and Go-to-Market (GTM) strategy to better align with market needs. - Restructured B2C offers to enhance their appeal and commercial impact. - Built an onboarding system for artists and developed a structured catalog to streamline their integration. - Automated the management of inbound leads, optimizing the qualification process and reducing response time. - Developed and executed marketing strategies to boost B2C sales, achieving 40% revenue growth within 60 days. - Build partnerships with corporate clients to expand Musevent’s market presence.
- Fractional Marketing Director · BioComplex04-01-2024 – 08-01-2024
- Established a thriving WhatsApp community/newsletter of 6,000 farmers. - Increased online sales from €0 to €80,000 in just 4 months by leveraging WhatsApp as a sales channel.
- Sales Consultant / Fractional Sales Lead · Cloudoor09-01-2023 – 04-01-2024
Supervised the launch of Cloudoor’s first sales efforts, driving initial revenue growth and securing a strong foundation for scalability. - Built and managed a team of Sales Development Representatives (SDRs), implementing a structured outreach process to engage with tech leaders. - Designed and executed a cold-calling strategy to gather market feedback, onboard early adopters, and validate product-market fit. - Contributed to growing Monthly Recurring Revenue (MRR) to $40,000
- Fractional Growth & Sales Officer · Anka/Afrikrea01-01-2022 – 08-01-2022
- Recruited and developed a database of over 7,000 online e-commerce merchants across 7 countries. - Designed cross-border strategies to increase seller adoption and engagement.
- Co-Founder & Ops · Nappyme Inc.06-01-2016 – 12-01-2022
NappyMe offers a mobile app that connects black women to stylists that can manage their hair perfectly. Customers select their desired hairstyle, view stylists photos, reviews, availability and confirm a date, time and location to get their hair done. - Built a marketplace platform that grew to over 300,000 users and 5,000 service providers, establishing a strong brand presence. - Led marketing and sales strategies, achieving rapid user acquisition and onboarding high-value service providers. - Implemented data analytics tools to track user behavior, informing product and marketing improvements. - Exited the business after scaling operations
- Co-Founder & CMO · Movment App01-01-2015 – 06-01-2016
Movment uncovers the best events every day so you can get out and Live Your City. - Developed and executed an organic growth strategy, increasing users from 0 to 30k in just 6 months - Built a thriving community of over 1,000 event promoters, fostering collaboration and engagement - Sponsored and promoted more than 20,000 events,
Education
- Sciences Po AixMaster International Affairs
- Aix-Marseille UniversityBachelor, Business & Management
- Institut Saint-Dominique (Rome International School)Baccalauréat
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