Alexandrea Obey-Fabiyi

About

Hello! I'm Alexandrea, an Integrated Marketing and Operations professional with experience across content, events, analytics, and project coordination, supporting cross-functional execution and performance tracking.

Experience

• Global Marketing Intern, IMC · Schneider Electric11-01-2023

  As a Global Marketing Intern at Schneider Electric, contribute to international marketing campaigns, supported marketing strategies, and assisted in market research and analysis. Leverage Tableau to conduct in-depth webinar and event performance analysis, tracking key metrics and presenting actionable insights to leadership, driving strategic decisions and optimizing engagement and event strategies. • Manage event logistics, optimize the team's SharePoint site, and reconcile budgets, contributing to event planning and creative design, resulting in a 30% increase in team efficiency and streamlined event execution. • Supported social media and content strategy for internal campaigns, collaborating with cross-functional teams to ensure cohesive brand messaging • Conduct in-depth research on the "MIA" initiative, analyzing competitors' marketing strategies—including visual and verbal expressions, tags, logos, and website messaging—and assisted in developing a strategic deck to guide our implementation

• Branding Research and Strategy extern · Hugo Boss08-01-2023 – 12-01-2023

  • Conducted in-depth research on Gen Z consumer sentiment toward Hugo Boss, providing insights to shape marketing strategies targeting this demographic. • Collaborated with the marketing team to analyze how brand perception influenced Gen Z’s purchasing behavior and suggested strategies to improve engagement. • Provided actionable recommendations for enhancing brand positioning and messaging to better align with Gen Z preferences and values.

• Marketing Chair for Pan African · University of Massachusetts Dartmouth09-01-2022 – 10-01-2023

  As Marketing Chair for Pan African, I developed marketing strategies, organized events, and promoted cultural awareness initiatives. Developed social media marketing strategies for multiple events, resulting in increased engagement and attendance by 50%. • Created Visual Content using Canva to enhance promotional effort and create visually appealing graphics for events. • Effectively managed social media accounts, posting and engaging with followers to maintain a strong online presence and build a community

Education

• University of Massachusetts DartmouthBachelor of Arts - BA, Psychology
• University of Massachusetts DartmouthMaster of Business Administration - MBA

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