Ali Cianciulli

About

With a robust educational background, including an MBA from Penn State Smeal and a Bachelor of Science in Biology from Penn State University, I have cultivated a diverse skill set in marketing and brand management. Currently, I serve as the Head of Marketing at Suji, where I lead strategic initiatives to enhance brand growth and market presence. My previous experience includes roles such as Product Marketing Manager at Endevor, where I developed go-to-market plans and empowered sales teams, and Global Brand Marketing Specialist at Under Armour, where I crafted compelling brand narratives. I also gained valuable insights as an MBA Brand Marketing Intern at Under Armour, focusing on consumer journey mapping. Additionally, I contributed as a Student Consultant for Bollman Hat Company, working on a mobile roadshow project. My career is marked by a commitment to leveraging consumer insights and data analysis to drive impactful marketing strategies.

Experience

• Head of Marketing · Suji01-01-2024

  As the Head of Marketing at Suji, responsible for leading the marketing strategy and execution to drive brand growth and market presence.

• Product Marketing Manager · Endevor07-01-2022 – 01-01-2024

  Developed GTM plans for all products and solutions, conducted thorough competitive and market analyses, and developed detailed user profiles. Empowered the sales team with compelling sales enablement materials while overseeing digital marketing initiatives to drive lead generation. Collaborated closely with PMs to make UX decisions, ensuring seamless user experiences.

• Global Brand Marketing Specialist · Under Armour10-01-2021 – 08-01-2022

  Led the development and execution of impactful Go-To-Market plans, driven by consumer insights and data analysis. Collaborated cross-functionally to ensure seamless alignment and success of 31 partners, crafting compelling brand narratives that elevated Under Armour's global presence and market leadership.

• MBA Brand Marketing Intern · Under Armour05-01-2021 – 10-01-2021

  Built out a UX map titled 'Journey to Compete,' developing a comprehensive consumer journey map for team sports consumers. Highlighted all consumer touchpoints and identified brand opportunities to optimize offerings and brand stories, creating a seamless and engaging experience for customers. Collaborated closely with cross-functional teams, including consumer insights, consumer experience, personalization, loyalty, sports marketing, e-commerce, and digital products.

• Student Consultant · Bollman Hat Company10-01-2021 – 12-01-2021

  Worked on an interdisciplinary student team directly with Bollman's executive team to build out a full-scale mobile roadshow for the oldest hat makers in America. Plan included the business case, financial projections, feasibility report, key considerations, logistics, and implementation steps to create an immersive and experiential pop-up experience.

Education

• Penn State Smeal MBA ProgramMaster of Business Administration - MBA
• Penn State UniversityBachelor of Science - BS, Biology/Biological Sciences, General
• ISI Florence
• Unionville High SchoolHigh School Diploma

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