Alice Heck

About

With a background in enterprise marketing and demand generation, I have a proven track record of driving business growth through strategic marketing initiatives. As the founder and independent consultant at 6th Wave Agency, I provide tailored marketing and demand generation services to clients. Previously, I held leadership roles as Vice President of Demand Generation at ExecOnline, Senior Director of Integrated Campaigns and Demand Generation at Conversica, and Senior Director of Demand Generation at Banyan Security. My experience also includes contributing to enterprise marketing strategies at Aruba Networks, a Hewlett Packard Enterprise company. I am passionate about leveraging innovative marketing techniques to achieve tangible results and am committed to staying at the forefront of industry trends. You can find more about my professional background on my LinkedIn profile.

Experience

• Founder, Independent Consultant · 6th Wave Agency01-31-2024

  As the founder and independent consultant at 6th Wave Agency, I provide strategic marketing and demand generation services to clients.

• Vice President, Demand Generation · ExecOnline04-30-2023 – 02-29-2024

  As the Vice President of Demand Generation at ExecOnline, I led the development and execution of demand generation strategies to drive business growth.

• Senior Director, Integrated Campaigns and Demand Generation · Conversica11-30-2021 – 01-31-2023

  As the Senior Director of Integrated Campaigns and Demand Generation at Conversica, I oversaw the integrated marketing campaigns and demand generation initiatives.

• Senior Director, Demand Generation · Banyan Security05-31-2021 – 04-30-2022

  As the Senior Director of Demand Generation at Banyan Security, I developed and implemented demand generation strategies to support the company's growth objectives.

• Enterprise Marketing, North America · Aruba Networks, a Hewlett Packard Enterprise company03-31-2016 – 05-31-2021

  As part of the marketing team at Aruba Networks, a Hewlett Packard Enterprise company, I contributed to the development and execution of enterprise marketing strategies in North America.

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