Alicia Irving

About

Motivated Business Development and Account Management expert with a strong background in implementing CRM systems, sales strategy planning, and fostering pipeline development. I have a proven track record in driving revenue growth and delivering customer satisfaction by leveraging operational acumen and strategic thinking. I'm recognized as a result-oriented team player thriving on challenges and excellence.

Experience

• Business Development Representative (Inside Sales) · Packed With Purpose (Mission-driven corporate gifting company)05-01-2021 – 01-01-2023

  - Developed and executed data-driven sales operations strategies, generating over $1m in consultative sales within my first fiscal year. - Cultivated strategic relationships with C-suite and executive-level decision-makers at high-profile companies such as Google, Netflix, Microsoft, and Harvard. - Collaborated with cross-functional teams, including product and logistics, to gather necessary information and insights for proposal creation. - Developed and implemented both inbound and outbound conversion plans, resulting in improved lead conversion and pipeline growth. - Effective order and invoice management and invoice creation processes for over 200 accounts. - Collaborated with the marketing department to align sales and marketing operations, resulting in enhanced lead quality, quantity, and conversion rates. - Conducted a thorough evaluation of over 5 CRM system providers, culminating in enhanced inbound conversion rates and operational efficiency improvements. - Lead generation via proactive research, networking, cold-calling, and targeted outreach strategies.

• Account Associate · Enchante Living (Leading supplier of value-priced home goods)09-01-2020 – 05-01-2021

  - Streamlined sales operations processes in collaboration with department leadership, enhancing account management and customer service for high-value off-price accounts. - Developed strategic sales line sheets for current and emerging product categories to capture new business opportunities effectively. - Collaborated cross-functionally with the product development team to launch new product lines, leveraging data insights, industry research, and customer specifications. - Monitored key account sales performance metrics, providing comprehensive reports to leadership on sales trends and proposing strategies to improve revenue. - Maintained an up-to-date understanding of industry trends, competitors, and emerging market opportunities to influence product development. - Served as the primary point of contact for key accounts, promptly resolving any issues or concerns. - Educated clients on sales operations processes and systems, establishing trust through transparent and consistent communication.

• Sales Operations Manager · Joules UK (Publicly traded clothing & lifestyle brand)01-01-2019 – 02-01-2020

  - Orchestrated the customer experience and service operations for a thriving $3m/year business, juggling 300+ accounts while maintaining a steady double-digit annual growth. - Oversaw the implementation and success of new SaaS/ERP programming for all sales & customer support team members, training all parties as well as troubleshooting roadblocks that arose, and working with internal & external teams to resolve them promptly. - Hand-picked and managed an 8-person customer service team consisting of Account Executives, EDI/Onboarding, and Admin Support. - Negotiated 100% of partnership agreements and contracts with key accounts. - Spearheaded the curation of 3 new partnership and sales channels, designing operational procedures for sales and customer service teams. - Fostered cross-functional collaboration with four internal teams to ensure flawless execution of partnership initiatives and deliverables. - Regulated SOPs for a 19-member sales team, ensuring strict compliance. - Created financial reporting, presenting it to C-suite management weekly and quarterly. - Executed the implementation of all ERP/CRM system changes for process improvement.

• Senior Account Executive · Joules UK (Publicly traded clothing & lifestyle brand)02-01-2016 – 01-01-2019

  - Managed territory sales, having hundreds of orders worth approximately $1M, ensuring smooth operations and customer satisfaction. - Coordinated extensive market research and analysis to identify and engage potential partners, driving revenue growth. - Demonstrated exceptional proficiency with Microsoft Dynamics AX (CRM system), effectively providing training to team members and promoting operational efficiency. - Unleashed new business growth avenues by introducing innovative category expansions within the existing customer base. - Championed sales operations initiatives, ensuring buyers and independent reps always had streamlined systems to utilize, fostering a climate of trust and repeat business.

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