Alison Sterbentz

About

E-commerce operations consultant with 4+ years in supply chain and logistics, including hands-on experience inside a 3PL managing fulfillment operations for dozens of brands simultaneously. I specialize in turning messy, manual operations into clean repeatable systems — extracting tribal knowledge, building SOPs, identifying automation opportunities, and documenting processes that actually get used. I also run my own Shopify and Etsy shop, so I understand the small business side from the inside too. That dual perspective is what makes me different — I’ve seen what breaks down on both sides of the fulfillment equation. If your operation is running on instinct and sticky notes, I can help you fix that.

Experience

• Client Success · E-Commerce 3PL10-01-2025

  - Building operational SOPs from scratch, creating repeatable systems from tribal knowledge across a team managing 40+ e-commerce client accounts - Developed internal analytics tools to identify customer pain points, translating inbox data into actionable insights for a customer portal redesign - Identified and implemented workflow automations that eliminated hours of manual labor — including resolving a critical WMS integration gap that removed manual label printing for all international shipments - Collaborating directly with software developers on customer portal redesign, representing client needs in product meetings and influencing feature development - Participating in sales calls, developing deep understanding of common e-commerce brand pain points around fulfillment and 3PL readiness

• Founder · Sunny Day by Alison Rae01-01-2020

  - Founded and operate an e-commerce business across Etsy and Shopify, generating six figures in revenue within the first 18 months of launch - Manage all fulfillment, inventory, product development, and customer operations independently - Developed and executed marketing strategy including product photography, Shopify website, email campaigns, and social media

• Customer Account Specialist · C.H. Robinson07-01-2021 – 12-01-2024

  - Managed a diverse portfolio of logistics accounts including national e-commerce and CPG brands, optimizing supply chains across domestic and international shipments - Proactively built SOPs across multiple accounts that were later adopted by other team members, standardizing best practices across the organization - Lead operations teams to identify and implement automated reporting solutions, reducing manual workload for clients - Served as primary operational point of contact, managing escalations and ensuring seamless communication between clients and carrier partners

• Sales and Marketing Intern · Frieda’s Branded Produce06-01-2017 – 11-01-2019

  - Conducted consumer demographics research and demand analysis to inform go-to-market strategies - Supported marketing initiatives across retail and wholesale channels

Education

• California Polytechnic State University - San Luis ObispoB.S. Business Administration, Business

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