Allegra Garcia

About

Graduating from Florida State University in 2015 with a Bachelor's degree in Digital Media & Communications, [Name] has built a robust career in brand development and marketing. Currently serving as Brand Development Manager for both Nova Wax and Starpil Wax USA since August 2021, [Name] is instrumental in driving brand growth and implementing strategic marketing initiatives. Prior to this, [Name] was a Marketing Account Manager at Starpil Wax USA, focusing on the Nova Wax brand. [Name] also held roles at Acqualina Resort and Spa on the Beach, including Marketing Executive and Sales and Marketing Executive, where [Name] managed marketing campaigns, coordinated B2B efforts, and handled client relations. With a strong background in digital marketing and brand management, [Name] excels in enhancing brand presence and executing effective marketing strategies.

Experience

• Brand Development Manager · Nova Wax08-01-2021

  As a Brand Development Manager, likely responsible for overseeing the growth and development of the Nova Wax brand, implementing marketing strategies, and managing brand initiatives.

• Brand Development Manager · Starpil Wax USA08-01-2021

  As a Brand Development Manager, likely responsible for overseeing the growth and development of the Starpil Wax USA brand, implementing marketing strategies, and managing brand initiatives.

• Marketing Account Manager · Starpil Wax USA06-01-2020 – 08-01-2021

  Account Manager for the Nova Wax Brand, focusing on day to day management and growth of the brand. Involved in the development and implementation of effective marketing initiatives through social media and digital marketing.

• Marketing Executive · Acqualina Resort and Spa on the Beach11-01-2019 – 05-01-2020

  As a Marketing Executive, likely responsible for developing and implementing marketing strategies, managing campaigns, and enhancing brand presence.

• Sales and Marketing Executive · Acqualina Resort and Spa on the Beach02-01-2019 – 11-01-2019

  - Ensure all offers, promotions, and press releases are shared with our partners and secure marketing exposure - Coordinate all Marketing efforts for B2B & track KPIs - qualify and analyze all incoming group & corporate leads - prepare all proposals for groups and assist in contract preparation and negotiation process - design, upload, and maintain an updated database in Salesforce - maintain accurate inventory of all sales & marketing collateral - meet with clients in the absence of the Director of Sales & Marketing or Sales Managers and effectively convey the details of the sales to the client - perform hotel site tours with potential clients - assist sales team with leads, quotes, and bookings during their absence - assist in qualifying all wedding and social leads in the absence of the Catering Manager - monitor sales team expenses and send weekly updates to ensure team stays within budget for the month

Education

• Florida State UniversityBachelor's degree, Digital Media & Communications

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